INSIGHTS INTO OUR WORK AND THOUGHTS

vægmaleri-graffiti-levende-streg-mural

MURALS FOR YOUR COMPANY

Murals have become more and more trendy in recent years. And graffiti is no longer something you just look at the street. Graffiti has become art on par with paintings, […]

LIVE DRAWING AND GUERILLA MARKETING

Guerilla Marketing … What does it have to do with live drawing? At Levende Streg we often draw live at conferences, meetings, work shops and seminars or strategy sessions. Many companies […]

Levende-Streg-live-drawing-graphic-recording

LIVE DRAWING – DRAW YOUR SUCCESS

Live drawing – live illustrators in Denmark. There is a great need for artists and illustrators who can draw “live”. On Levende Streg we’re experiencing a huge demand for illustrators […]

visualize-your-vision-80-kernefortælling-levende-streg

VISUALIZE YOUR CORE STORY

A company’s core story or narrative is the story that explains a company’s eligibility. It’s the story of your company’s uniqueness  and what creates value for your organization. I often […]

Tænker du Video SEO når du bruger video? SEO til din video er nøjagtigt lige så vigtigt for din video, som det er for din landing page. Hvis du ikke allerede nu tænker SEO ind i din eksterne videokommunikation, så er det på tide, at du starter nu. Youtube - en søgemaskine du ikke må overse Youtube er en søgemaskine, nøjagtig ligesom Google (og i øvrigt ejet af samme). Så det er helt afgørende, at du får uploadet dine videoer til søgemaskinen og får beskrevet dit indhold minutiøst ned til sekunder af indhold. For du har brug for, at dit videoindhold bliver søgbart - og kan findes af din målgruppe. Videoer er hot Der bliver set over 5 milliarder videoer om dagen på Youtube, og mediet har over 1,5 milliarder brugere om måneden. https://www.omnicoreagency.com/youtube-statistics/ Youtube er et af tidens vigtigste medier. Vloggers er ligesom kendisser nu om dage. Og børn og unge konsumere Youtube videoer, som aldrig før. Det er en platform i voldsom vækst, hvor brugerne sidder flere timer om dagen foran skærmen. Men bruger du Youtube platformen til dine virksomhedsvideoer? Og husker du at lave ordentlig SEO i din historiefortælling? Din målgruppe er på Youtube Alligevel overser langt de fleste virksomheder Youtube som del af både interne og eksterne kampagner. Youtube kan f.eks. være det helt rigtige medie at rekruttere nye medarbejdere på -eller lave playlister til intern læring. https://theundercoverrecruiter.com/use-youtube-recruitment/ Men Youtube er samtidig også den sociale kanal, hvor din målgruppe bare sidder og venter på at blive underholdt. I gennemsnit bruger din målgruppe ca. 40 minutter om dagen på Youtube. Og de skriger på indhold og gode videoer! Kan du nu se, hvorfor det er på tide at gøre brug af den største video-søgemaskine igennem historien? Ligesom Google Adwords - bare for video Men hvad har det med SEO og virksomhedshistorier at gøre? Det er i virkeligheden meget simpelt. Du skal opbygge din fortælling, så den adresserer forskellige keywords - nøjagtig ligesom i Google, når du laver SEO til dine webpages. Når din video så er uploadet til Youtube, skal du lave en minutiøs beskrivelse (ned til sekunder), som forklarer indholdet af din video. På den måde kan Youtube’s algoritmer finde de relevante keywords - og din video bliver søgbar. Og nu ikke noget med at snyde. Det handler om, at du beskriver dit indhold - så dine brugere og din målgruppe kan finde dit materiale. Playlister er vigtige Nu er du ved at fange, hvorfor du skal bruge Youtube, og hvorfor du skal bruge til på at beskrive dit indhold ned til sekunder. Men hvad med playlister. Hvorfor er de så vigtige. Playlister er den mest effektive måde at beholde dine viewer på din kanal på. Når man er igang med at se en af dine videoer, vil den næste video i din playliste automatisk blive foreslået. På den måde kan du guide din seer til at se det, du gerne vil have dem til. Og du kan give dem relateret indhold til det, de allerede ser. Kan du se pointen nu? Hvordan gør du? 1. Gå ind på Youtube og søg på din niche - eller det, der er relevant for dit indhold. På den måde kan du se, hvad der er populære søgeord på Youtube. 2. På samme måde kan du bruge forskellige Keyword værktøjer, så du finder de rigtige keywords, der skal med i din fortælling. 3. Derefter skal du opbygge din storyline, så det indeholder dine keywords. 4. Når du derefter laver din video, hvad enten det er animation eller live footage, har du de rigtige keywords indbygget i din historie. 5. Når din historie er oploadet til Youtube skal du lave en gennemgribende og gennemarbejdet beskrivelse af indholdet af din video - ned til handling på sekund-basis.

SEARCH ENGINE OPTIMISATION (SEO) FOR VIDEO?

SEO for your video is just as important to your video as it is for your landing page. If you do not already think about search engine optimization (SEO) in […]

Gentænk din CVI - rethink your visual identity

RETHINK YOUR CVI INTO AN ITERATIVE DESIGN PROCESS

Your company’s CVI – corporate visual identity – is an important building block for your company’s branding both outwardly and inwardly in your organization. But as such a corporate visual […]

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THE LOGO COLOR REVEALS YOUR BUSINESS!

Your logo is the most important part of your CVI, your company’s visual identity. And ideally, your logo will show the essence of your business. And here the color is […]

storytelling model comic book Levende Streg berettermodel

THE BEST STORYTELLING MODEL – WOW AND KAPOW YOUR RECEIVER!

The best storytelling model is essential to your business. One of the most unifying features of the human race is that we all crave good stories. We love hearing stories. […]

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BRAND STORYTELLING – CUDDLE-HORMONE WINS

Visual and emotional brand storytelling is a great way to get in contact with your audience. Because that’s the natural language of your customer’s or client’s brain. According to marketing […]

tal-i-billeder-levende-streg

SEE WHAT I MEAN – TALK IN PICTURES

Talk in pictures. If you want other people to understand your message or vision, your need to apply pictures to your words. People often ask me what the best way […]

7 EASY TIPS TO BOOST CREATIVITY

How do you boost creativity in just a few minutes? In the business world a creative mindset is an often sought-after characteristic. As a leader the ability to think outside […]

MEETING ROOMS CAN BOOST YOUR INSPIRATION

Meetings can kill all the inspiration. Most of us spend a great deal of our working day in meetings. Studies show that managers spend about 35% of their working day […]

STORYTELLING – ARCHETYPES

When working with corporate storytelling we usually work with 6 archetypes of stories. Stories are not just a fluffy blur of hot air. Stories are an integral part of our […]

STORYTELLING HELPS YOU REMEMBER

More and more companies use storytelling as part of their communication – both internally and externally. But what is storytelling and should you use it in your business? What is […]

COMICS IN CORPORATE COMMUNICATION

Comics are a hit in corporate communication. Did you know that it takes the brain longer to process text-based or verbal information compared to visual information? Recent studies show that […]

THE BENEFITS OF VISUALIZATION

The benefits of visualization are many! New research focuses on what sets winning top athletes apart from average athletes, or what defines the most skilled and top performing employees in […]

VISUALIZE YOUR BUSINESS STRATEGY

We all know what a business strategy is and why we need them, right? A business strategy is a company’s game plan for achieving its visions and strengthening the performance […]

HOW TO VISUALIZE SUCCESS

You need to visualize success! Maybe you’ve heard that frase before, but what does it mean? And how do you do it? Visualization is the ability to create images in […]

SIMPLE COMMUNICATION MODEL TO FIND YOUR CORE MESSAGE

Many of our customers ask for a simple communication model to find their true core message quickly and painlessly. If this is something that resonates with you, let me explain […]

THE ITERATIVE CREATIVE PROCESS

A good iterative creative process is the way to go. Time is money! But is this always true? Sometimes companies try to reduce cost by shortening the iterative creative process […]

PRODUCT DEVELOPMENT WITH COMICS

More and more often corporations are looking to combine comic books and product development. If you read our page Corporate comic books you would know that the usage of comic books are increasing. And […]

dybdelaesning-Levende-Streg

IMPROVE YOUR DEEP READING ABILITY

Comic books improve your deep reading ability. Recent neuroscientific research shows that comic books and graphic novels are talking to the brain in a particular way. A way that enhances and increases […]

INCLUDE MICRO EXPRESSIONS

Why are micro expressions important when it comes to corporate communication? The short reply is that it’s important in ALL situations where people communicate with people. MICRO EXPRESSIONS ARE ALL […]

COMIC BOOK WALL PAINTING

We love comic books and graphic novels at Levende Streg. Comic books are an awesome form of communication. No matter if we are talking visually and in terms of storytelling. […]

CORPORATE COMIC BOOK TUTORIAL

At Levende Streg we are currently working on a corporate comic book. CORPORATE COMIC BOOKS ARE POPULAR Comics for businesses have become more popular. This is because a comic can be […]

OFFICE WALL DRAWING – THE HULK

An huge office wall drawing? Having had the urge to make our office more awesome for a long time, we finally got a chance to do something about it. OFFICE […]

ANIMATED CHARACTERS – OUR PROCESS

This video explains our proces (Available in Danish only), but it is also an example on how to combine animated characters with real footage. ANIMATED CHARACTERS Such characters are super fun […]

STRATEGIC VISUALIZATION

In the last months of the year Levende Streg are always full very busy in relation to strategic visualization. This is where we help a company with the visualization of […]

THE ART OF CORPORATE STORYTELLING

Corporate storytelling is a crucial part of any company’s communication. This is true whether we are talking marketing a product, pitching an idea to colleagues or communicating a new strategy […]

INFOGRAPHIC VS DATA VISUALIZATION

Infographics and data visualization are popular, but what is the difference? And why are they so popular? THE BRAIN LOVES IT Infographics – also called information graphics – are popular […]

ARTICLE: WHEN MANAGEMENT VIDEOS FAIL

This article ”When management videos fail” was brought on the Danish “Kommunikationsforum” (The Communication Forum) Monday the 2nd of February 2015. Article by Maria Prohazka from Levende Streg. You probably […]

BIG DATA VISUALIZATION FOR MARKETING

Big data is one of the hottest marketing trends today. Big Data visualization give companies insight into customers behaviour online. It works by collecting consumer data using cookies. WHAT IS BIG […]

BIG DATA VISUALIZATION

The new black is big data and big data visualization. You’ve probably heard or read about it before. But what does it really mean? BIG DATA More and more people […]

VISUALIZATION OF STRATEGY

Levende Streg recently helped a large Danish company with visualization of strategy. This was on a meeting with some of the company’s researchers. It was an exciting and fruitful workshop […]

THINK ICONS WHEN YOU DRAW

A good way to become a better illustrator and improving and honing ones skills – is to begin to think more in icons, outlines and in clearly defined silhuettes. Everyone knows how […]