Guerilla Marketing … What does it have to do with live drawing? At Levende Streg we often draw live at conferences, meetings, work shops and seminars or strategy sessions.
Many companies have seen the light. They actively use live drawing to create external attention – or as part of a change management process internally for eg buy in, understanding or behavioral changes.
Below you can see an example from one of our live drawing events, this one was for the Process Industry in Denmark. With 8 speakers, the drawing was shared a lot by the people who participated in the event and thus is in drawing.
Guerilla Marketing is a “must-have”
But not everyone can see the point. The other day I overheard someone say that live drawing and strategy visualization was “Nice to have” – not “need to have”. And here I had to strongly oppose. Because live drawing for external events is one of the best marketing tricks you can for money at an event! And live drawing internally is one of the most effective ways of creating change and compliance with a strategy.
Related: Live drawing – draw your success!
From analogue to digital
And it is precisely in the analogue that live drawing has its strength. Because it’s fun to watch an illustrator draw live. At the same time, conference participants are extremely willing to share pictures of drawings (especially of themselves) subsequently on SoMe channels. This means that afterwards a real buzz is created about your event.
What is guerilla marketing?
That’s why live drawing has a strong connection to guerrilla marketing. Because on a relatively small budget you can create quite a lot of attention about your event or product – through sharing on social media and talk-about-value, where participants at your event are talking about the event afterwards.
It is our experience that the size and content of the drawing itself creates Wow effect, which makes many of our customers frame the original drawing and show it at their office and to potential customers and employees.
In addition, a scan of the final drawing is particularly useful for digital newsletters, websites, and the like.
Captions on Danish and foreign business videos have become the norm very quickly. But is it really worth the effort with subtitles on your video? Or are they ruining your […]
Remote graphic facilitation can spice up your virtual meetings and seminars. Virtual learning and digital communication are gaining momentum. But it can sometimes be difficult to know what to do […]
Storytelling is an important part of your communication. Storytelling is one of the buzzwords of the time. But aren’t stories just for kids? No, in fact, most large businesses are […]
The color wheel and colors – isn’t it just for kids? No, colors are an essential part of our everyday lives. Did you know that we draw conclusions about color […]
Drawings speak to the brain! Did you know that the human brain uses “recognition” when it needs to understand something from the many impressions it gets bombarded with in a […]
Learn how to draw – and create a common ground for your employees. Drawing is even a global language. So one of the great benefits of communicating with images is […]
Facilitate a feeling of team spirit. A shared narrative helps you create a sense of community around your strategy. Most companies have gradually come to the conclusion that long strategic […]
What does body language, facial features and corporate communication have to do with each other? And why should you even think about it in your business communication? Studies show that […]
Visual storytelling is the communication form of the future. Visual communication is booming and is entering a kind of golden age. Just look at social platforms like Youtube, Instagram and […]
Cartoons are used internally and externally by companies. The films are used to visualize everything from company strategies, product development, user journeys, employee learning – and of course to external […]
Animation videos can solve your company’s challenges with violating GDPR rules. We have all read or heard about GDPR (General Data Protection Regulation) that EU introduced – and which came […]
Murals have become more and more trendy in recent years. And graffiti is no longer something you just look at the street. Graffiti has become art on par with paintings, […]