Animation

CLARITY FOR YOUR RECIPIENT

Animation videos have a unique ability to evoke strong emotions and create deep emotional connections with your audience.

With animation, you can communicate complicated topics in a catchy, fun and exciting way. Animated films capture attention and explain concepts in a way that is easy to understand.

The brain remembers cartoons

Animated videos do more than look good. The use of vivid colors, expressive facial features and dynamic movements captures the audience’s attention and evokes emotional responses.

With animation you capture your recipient, create understanding and the recipient can remember your message afterwards.

Did you know that viewers are 66% more likely to share animation with colleagues, friends or clients.

Reduce your bounce rate with up to 34%

Did you know e.g. that you can reduce your bounce rate on landing pages by up to 34% by using video as part of your content. Animation videos tap into the essence of animation, which literally means to give life. Let us bring your content to life!

REmember 65% more

Studies show that participants (who read only text) remember 10 percent of what they read after three days. Those who see text paired with images remember 65 percent of the information three days later.

Remember 65% with visuals
65%
Remember 10% read
10%

In reality, it is something that most people have always know to be true – ever since we as children (if you are that old) saw the late eminent illustrator Jørgen Clevín draw and tell stories on Danish tv.

Why use animation?

Our extensive experience collaborating with agencies, various sectors, consulting firms, and more ensures that you can rely on us for confidentiality and maintaining a high quality standard for your project.

In an age where attention spans are short and competition for viewers’ attention is intense, animated videos are a powerful form of communication.

They combine clarity, creativity and engagement to deliver messages in a way that keeps viewers engaged and informed. 

Whether for marketing, education or entertainment, animated videos are an effective way to convey complex topics in an easy-to-understand and memorable way.

So consider integrating animated videos into your communication strategy to reach your target audience in a new and exciting way.

Benefits when choosing animation

Animated videos can be used for everything from external to internal communication, strategy implementation, presentations, promotional material, instructional videos, TV commercials and much more.

Appeal - comprehension - retention

Animated videos create appeal, comprehension and retention. That’s why they are perfect for companies to voice brand stories.

Engagement

The visual elements and interaction that animated videos create effectively attract and hold your viewer’s attention.

Reduce bounce rate

You can reduce your bounce rate on landing pages by up to 34% by using animated videos as part of your content.

Clarity

Animation allows for accurate and clear communication of information. Your animated video is tailormade to exactly fit your message and corporation.

59% prefers animation

59%

A survey by Forbes found that 59% of senior executives prefer to watch a video rather than read text.

The process behind animated videos

Our animation filmmaking follows a structured 6-step process, starting with a clear storyline, followed by a detailed script. Sketches and style are then developed to shape the film’s visual identity, leading to a storyboard that precisely outlines each scene. Production then brings the story to life and finally the finished video files are delivered.

1. Storyline

What is your message? What do you want to achieve with your visual product? What’s your quick elevator pitch on your story?

2. Manuscript

In collaboration with the company’s specialists, we write a draft of the script. We continuously add stage directions and so on.

3. Sketch and style

We settle on a style and outline the story. The flow and content of the narrative will become clear to you.

4. Storyboard

We draw, color and prepare a storyboard that is the basis for the final approval in your company.

5. Production

We bring illustrations, graphics and history to life. Note that when production is underway, only small changes can be made (to stay within budget).

6. Aflevering

In post-production, we prepare the final files and deliver them in the formats you need.

A goldfish can handle more

Did you know that the average attention span of humans (8 seconds) is shorter than that of a goldfish (9 seconds). Therefore, it is crucial to capture your recipient’s attention QUICKLY. Animated films can help with that.

What can I use animated videos for?

Animation videos, also known as explainer videos, are a popular tool for businesses. The videos are often placed on websites to quickly and engagingly summarize the company’s core message. There are many different types of animated films.

Internal communication

Large companies use animated films to communicate internally – across departments and national borders.

Learning

Use animated videos to teach and train employees about complex concepts or procedures.

Medicine and health

Showcase complex medical processes or treatment methods using detailed 3D animations.

Technology

Explain complex technological products or concepts in a simple and engaging way.

Marketing

Create awareness about your product or service by creating an exciting animated video that explains its benefits and features.

Entertainment

Create entertaining animated films that appeal to children as well as and adults and that can be distributed on different platforms.

Prefer video over text

A survey by Forbes showed that 59% of senior executives prefer to watch a video rather than read text, even if both are available on the same landing page.

Tradigital animation

According to new website tracking studies, animation is one of the most effective tools you can (and should) use on your website. It is a good way to increase your targeted traffic. At the same time, it is a good way to lower your bounce rate – as it keeps your user on your page in a good and exciting way.

Animation video = Credibility

Credibility is important to most businesses today. Your website is your external face. Therefore, quality content on your site is essential to your brand value. When you address the things that are most important to your customers through a cartoon or animated film, you improve your credibility and gain more followers.

More real lead generation

Animation is interesting to look at and easy to remember. At the same time, animation is an effective way to get visitors to your site to share YOUR content with other customers in the same target group. And it’s something that really hurts when it comes to the battle for new customers.

Visuals work

Did you know that the average person remembers 80 percent of what they see, 10 percent of what they hear, and 20 percent of what they read!

We remember 80% of what we see!
80%
We remember 10% of what we hear!
10%
We remember 20% of what we read!
20%

Need to know about animation

Animation videos, also known as explainer videos, are a popular tool for businesses. The videos are often placed on websites to quickly and engagingly summarize the company’s core message. There are many different types of animated films.

2D ANIMATION

2D animation the creation of objects that move in a two-dimensional environment. 2D animation is either done as traditional hand-drawn cell animation or using animation software. Today, you often see flat 2D characters and backgrounds set up in a 3D environment. It gives more life and depth.

Cut-out

This technique make use of flat characters (2D), props, and the light from materials such as paper, cardboard, fabric or images to make animation. Today most animators make cut-out animation using a computer, scanning images or adding vector graphics instead of real physical material. Also this type of technique can be set up in a 3D environment.

Draw-on-film

Drawn-on-film animation is also known as “direct” or animation without camera. It is a technique where the animator draws directly on the film itself. This way the images are drawn frame by frame. Today this is done digitally and in layers.

Motion Graphics

Motion Graphics are graphics that use video elements or graphic elements to create the illusion of life and movement. Today most professionals create motion graphics on computers via special software applications.

Speed drawing animtion

A speed drawing video (or whiteboard video) is a video showing an illustrator drawing live. Most often the video is cropped so that just the hands and the pen are in focus. Speed drawing videos are our core at Levende Streg.

Stop motion

Stop motion makes static objects appear as if they are moving. Remember “Walter and Grommit”? This technique is commonly used in claymation (figures made of clay / plasticine). At Levende Streg we have our own studio setup for recording stop motion videos.

Tradigital animation

Tradigital animation is a mix of 2D and 3D techniques. It enables the animator to put 2D characters into 3D space, where the puppets are rigged and moved around. This technique gives a very vivid perception of depth and is one of the most used animation techniques. We use the technique all the time in our production.

Whiteboard film

A whiteboard film is actually the same thing as a speed drawing video. A whiteboard film of high quality requires the right lighting and set-up in order to get that nice, white color without glare or unnatural shadows. We have our own studio for this type of videos.

Need a video?

Do you want to gain greater knowledge about animation and how they are created? Or do you need an animated movie? So contact us now.

Your project could look like this

More and more companies are using an animated video when creating new content – because it creates better visual communication.

Why use corporate animation?

A corporate (business) animation film has the task of educating potential customers about your product or employees about your message. Let Live Line help you.

Collaborate with professionals

For companies and organizations that want to exploit the potential of animated videos, it may be a good idea to collaborate with a professional animation agency – to avoid mistakes and avoid prolonged processes.

We are experts in animation, illustration and storytelling who can help you create the perfect animation video that suits your specific needs and target audience.

Maria Prohazka

Marie Buus

FAQ - Frequently asked questions

  • Pricing of a animated video?

    The price of an animated video varies. What affects the budget is the duration of the video, complexity of drawings and animation and language versions. A low-budget animation video can cost from DKK 15,000 (+VAT) per minute – while the nice and more advanced films often cost well over DKK 100,000 (+VAT) per minute.

  • How long does the production take?

    The production time for an animated film varies according to the type of animated film you need to make, how long it is - and how the approval processes are in your organization. On average, it takes 4-8 weeks to make a business animation of approx. 1-2 minutes duration. If you have to make an animated film with a longer duration, the production time is usually extended.

  • What are the benefits of an animated video?

    The human brain processes visual information 60,000 times faster than text. This is why animated films are so effective. In a world where the pace and level of information is high, it becomes unmanageable to read long documents and emails. That is why more and more companies are using animated films to get their messages across. Because the easier it is for us humans to decode content, the better we like it, and the easier we can understand, live up to and pass on information.

  • What different types of animation are there?

    There are many types of animated videos. Some forms refer to the style, other forms refer to the way the story is told. Various styles include tradigital animation, cut-out films, cartoons, cartoons, motion graphics, whiteboard animation, drawn on film video, stop motion and more. Storytelling can be mentioned explainer video, "who are we" story, "vision" story, "why are we here" story, "burning platform" story and more.