Well-executed animated videos can quickly explain a complex topic in a fun, witty and interesting way. They can also replace boring text and FAQs that your customers may not even bother to read.
What is animation?
The word animation means bringing to life. It can be anything. From an entire animated movie shown in cinemas to special effects in a regular movie (like the 3D dragons in Harry Potter). Or it can also be a business video on the web explaining a bank loan or a TV commercial.
Live footage takes continuous movement and makes it into small chunks of images played one after the other. Animation works the other way around – merging still frames into sequential movement. A small movement in an object in time is composed and set into individual frames. And then you play them as a whole, creating a video.
Why you should get an animated video
Lower your bounce rate
According to new website tracking studies, animation is one of the most effective tools you can (and should) use on this site.
Because it is a good way to increase your targeted traffic. At the same time, it is a good way to lower your bounce rate – as it keeps your user on your side in a good and exciting way.
animation and credibility
Credibility is important for most businesses today. Your website is the face you show the world – and helps you build this credibility with customers. Therefore, quality content on your website is essential.
When you address the things that are most important to your customers – through cartoons, you improve your credibility and gain more followers.
But remember, good storytelling and high quality is really important here.
But not only does animation lower your bounce rate and give you credibility.
Animation is an effective way to get visitors on your site to share YOUR content with other customers in the same audience.
And that’s a really good marketing strategy.
Worth knowing about animations
2D animation (tradigital animation) means creating objects, moving them and bringing them to life in a two-dimensional environment. It’s made by traditional hand-drawn animation or by using special software and creating elements digitally. Today many animators use flat 2D characters and set them up in a 3D environment.
This technique make use of flat characters (2D), props, and the light from materials such as paper, cardboard, fabric or images to make animation. Today most animators make cut-out animation using a computer, scanning images or adding vector graphics instead of real physical material. Also this type of technique can be set up in a 3D environment.
Drawn-on-film animation is also known as “direct” or animation without camera. It is a technique where the animator draws directly on the film itself. This way the images are drawn frame by frame. Today this is done digitally and in layers.
Motion Graphics are graphics that use video elements or graphic elements to create the illusion of life and movement. Today most professionals create motion graphics on computers via special software applications.
SPEED DRAWING VIDEO
A speed drawing video (or whiteboard video) is a video showing an illustrator drawing live. Most often the video is cropped so that just the hands and the pen are in focus. Speed drawing videos are our core at Levende Streg.
Stop motion makes static objects appear as if they are moving. Remember “Walter and Grommit”? This technique is commonly used in claymation (figures made of clay / plasticine). At Levende Streg we have our own studio setup for recording stop motion videos.
Tradigital animation is a mix of 2D and 3D techniques. It enables the animator to put 2D characters into 3D space, where the puppets are rigged and moved around. This technique gives a very vivid perception of depth and is one of the most used animation techniques. We use the technique all the time in our production.
A whiteboard film is actually the same thing as a speed drawing video. A whiteboard film of high quality requires the right lighting and set-up in order to get that nice, white color without glare or unnatural shadows. We have our own studio for this type of videos.
Need an animated video? Contact us now?
Levende Streg can help you tell the stories of your business. We specialize in getting to know your core area and turn it into an easy-to-understand and interesting universe of drawings and animation.
Our animation videos are used both internally on various intranets and externally on websites, digital channels, TV screens, Youtube and so on. The entire production takes place in-house at Levende Streg.
Maria Prohazka / CEO
(+45) 2818 8586
Marie Buus / Managing Partner
(+45) 2658 7434
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The price of an animated video fluctuates a lot. What most often affects the budget is the duration of the film, complexity, style and language versions.
A low-budget animated film can cost from DKK 15,000 (+ VAT) per. minute - while more advanced films can easily cost well over DKK 100,000 (+ VAT) per minute. minute.
On average, a high-quality explainer video (duration 1-1.5 minutes) costs between DKK 45,000 - 55,000 (+ VAT) at Levende Streg.
The production time of an animated film varies depending on the type of animated film you need to have made, how long it lasts - and how the approval processes are in your organization.
On average, it takes 4-8 weeks to make a business animation of approx. 1-2 minutes duration. If you need to make an animated film with a longer duration, the production time is usually extended.
The human brain processes visual information 60,000 faster than text.
That's why animated films are so effective. Because in a world where the pace and level of information is high, it becomes unmanageable to read long documents and emails.
That's why more and more companies are using animated films to get through with their messages. Because the easier it is to decode content for us, the better we like the content, and the easier we can understand, live, and pass on information.
There are many types of animation videos.
Some forms refer to the style, other forms refer to the way the story is told. Various styles include tradigital animation, cut-out films, cartoons, cartoons, motion graphics, whiteboard animation, drawn on film video, stop motion and more.
When it comes to storytelling it's important to mention explainer video, "who are we" story, "vision" story, "why are we here" story, "burning platform" story and more.