ANIMATION VIDEO

Bring your message to life

Animation has a unique ability to evoke strong emotions and create deep emotional connections with your audience.

With animation, you can communicate complicated topics in a catchy, fun and exciting way.

Animated films capture attention and explain concepts in a way that is easy to understand.

animationsvideo animation video ironman's glove holding iphone with video on it.

ATTEND AND COMPREHEND

Animation can do more than just look good.

The use of vivid colors, expressive facial features and dynamic movements captures the audience’s attention and evokes emotional responses.

You capture your recipient, create understanding and the recipient can remember your message.

Reduce your bounce rate
with up to 34%

Did you know that you can reduce your bounce rate on landing pages by up to 34% by using video as part of your content.

Animation videos tap into the essence of animation, which literally means to give life. Let us bring your content to life!

4 benefits to using animation

Clarity

Animation videos allows for accurate and clear communication of information. You can tailor the animation to exactly fit your message.

Engagement

The visual elements and interaction that animated videos create effectively attract and hold your viewer’s attention.

COMPACTNESS

Complex topics can be explained quickly and effectively in animated videos without having to go through extensive text documents and presentations.

UNIVERSALITY

Animation is a language that can be understood across cultures and age groups, making it ideal for global communication.

A goldfish has a
better attention span

Did you know that the average attention span of humans (8 seconds) is shorter than that of a goldfish (9 seconds).

Therefore, it is crucial to capture your recipient’s attention QUICKLY. Animated films can help with that.

the PROcess of creating an ANIMATed video

Our animation filmmaking follows a structured 6-step process, starting with a clear storyline, followed by a detailed script.

Sketches and style are then developed to shape the film’s visual identity, leading to a storyboard that precisely outlines each scene.

Production then brings the story to life and finally the finished video files are delivered.

1. StORYLINE

What is your message? What do you want to achieve with your visual product? What’s your quick elevator pitch on your story?

2. ManusCript

In collaboration with the company’s specialists, we write a draft of the script. We continuously add stage directions and so on.

3. Sketches & style

We settle on a style and outline the story. The flow and content of the narrative will become clear to you.

4. StORYboard

We draw, color and prepare a storyboard that is the basis for the final approval in your company.

5. production

We bring illustrations, graphics and history to life. Note that when production is underway, fine-tuning can only be done if the budget is to be kept.

6. Delivery

In post-production, we prepare the final files and deliver them in the formats you need.

speed drawing animation levende streg

Why use animation?

In an age where attention spans are short and competition for viewers’ attention is intense, animated videos are a powerful form of communication.

They combine clarity, creativity and engagement to deliver messages in a way that keeps viewers engaged and informed. Whether for marketing, education or entertainment, animated videos are an effective way to convey complex topics in an easy-to-understand and memorable way.

So consider integrating animated videos into your communication strategy to reach your target audience in a new and exciting way.

What can I use an animated video for

Entertainment: Create animated films that appeal employees / customers and can be distributed across various platforms.

Technology: Explain complex technological products or concepts in a simple and engaging way.

Education: Use animated videos to teach and train employees or students about complex concepts or procedures.

Marketing: Create awareness about your product or service by creating an exciting animated video that explains its benefits and features.

Medicine and Health: Demonstrate complex medical processes or treatment methods using detailed 3D animations.

Internal Communication: Large companies use animated films to communicate internally – across departments and national borders.

Prefer video over text

A survey by Forbes showed that 59% of senior executives prefer to watch a video rather than read text, even if both are available on the same landing page.

Lower your bounce rate

According to new website tracking studies, animation is one of the most effective tools you can (and should) use on your website.

It is a good way to increase your targeted traffic.

At the same time, it is a good way to lower your bounce rate – as it keeps your user on your page in a good and exciting way.

Animation video = Credibility

Credibility is important to most businesses today. Your website is your external face. Therefore, quality content on your site is essential to your brand value.

When you address the things that are most important to your customers – via a drawn or animated film, you improve your credibility and gain more followers.

More real leads

Animation is appealing to look at, easy to understand, and easy to remember.

Therefore, animation is an effective way to get visitors to your site to share YOUR content with other customers in the same target group. And it’s something that really hurts when it comes to the battle for new customers.

Worth knowing about animated video

Animation videos, also known as explainer videos, are a popular tool for businesses. The videos are often placed on websites to quickly and engagingly summarize the company’s core message.

There are many different types of animated films.

2D ANIMATION

2D animation the creation of objects that move in a two-dimensional environment. 2D animation is either done as traditional hand-drawn cell animation or using animation software.

Today, you often see flat 2D characters and backgrounds set up in a 3D environment. It gives more life and depth.

Cut-out

This type of animation is a technique that makes use of flat characters, props and backgrounds from materials such as paper, cardboard, fabric or images.

Today, cut-outs are made using computers and scanners, images or vector graphics instead of real physical material.

Drawn-on-film

Drawn-on-film animation is also known as direct animation or animation without a camera.

It is a technique where the animation is created by drawing directly “on top” of the film layer itself. Here, computer software is most often used for this process.

Motion Graphics

Motion Graphics are graphics that use video footage and/or animated elements to create the illusion of life and movement in a video.

Today, motion graphics are made on computers via special software programs.

SPEED DRAWING VIDEO

A speed drawing video (or whiteboard video) is usually a video where an illustrator is drawing – and the tempo / speed is turned up. You may have seen speed drawing videos from e.g. RSAnimate. Speed drawing videos are part of our core at Levende Streg.

Stop Motion

Stop motion is a cinematic technique where static objects appear to be moving.

This technique is commonly used in claymation (figures made in clay/modeling wax). At Levende Streg we have our own studio setup for recording speed drawing videos and drawn stop motion videos.

Tradigital Animation

Tradigital animation is a mix of 2D and 3D animation techniques. With this technique, the animator sets up 2D characters in a 3D space, rigs them and moves them.

This technique gives a very vivid perception of depth. Tradigital is one of the most used animation techniques.

Whiteboard Film

A whiteboard film is basically the same as a speed drawing video. A high-quality whiteboard film requires the right set-up to get a nice, flowing white background color without glare and unnatural shadows.

At Levende Streg we have our own studio for this type of film.

Do you need an animation?

Do you want to gain greater knowledge about animation and how they are created? Or do you need an animated movie?

So contact us now.

How does an animated film help?

Animation offers a visually rich and captivating experience and helps keep your user’s attention, ensuring they don’t just click through, but stay and learn about your product.

Animation video
can help

A corporate (business) animation has the potential of educating customers about your product – or employees about your message. Let us help you visualize your message.

COLLABORATION WITH AN
ANIMATION AGENCY

For companies and organizations that want to exploit the potential of animated videos, it may be a good idea to collaborate with a professional visual agency.

We are experts in animation, illustration and storytelling who can help you create the perfect animation video that suits your specific needs and target audience.

Maria Prohazka / CEO

Marie Buus / Managing Partner

FAQ - Any questions

  • What's the price of an animated video?

    The price of an animated video varies. What affects the budget is the duration of the video, complexity of drawings and animation and language versions. A low-budget animation video can cost from DKK 15,000 (+VAT) per minute – while the nice and more advanced films often cost well over DKK 100,000 (+VAT) per minute. On average, an animation video with us of 1.5 – 2 minutes of high quality costs between DKK 50,000 – 75,000 (+ VAT).

  • How long does the production of an animated video take?

    The production time for an animated film varies according to the type of animated film you need to make, how long it is - and how the approval processes are in your organization. On average, it takes 4-8 weeks to make a business animation of approx. 1-2 minutes duration. If you have to make an animated film with a longer duration, the production time is usually extended.

  • The benefits of an animated movie?

    The human brain processes visual information 60,000 times faster than text. This is why animated films are so effective. Because in a world where the pace and level of information is high, it becomes unmanageable to read long documents and emails. That is why more and more companies are using animated films to get their messages across. Because the easier it is for us humans to decode content, the better we like it, and the easier we can understand, live up to and pass on information.

  • Which types of animation are there?

    There are many types of animated videos. Some forms refer to the style, other forms refer to the way the story is told. Various styles include tradigital animation, cut-out films, cartoons, cartoons, motion graphics, whiteboard animation, drawn on film video, stop motion and more. Storytelling can be mentioned explainer video, "who are we" story, "vision" story, "why are we here" story, "burning platform" story and more.