RESEARCHVISUALIZATION

INFOGRAPHIC VS DATA VISUALIZATION

Infographics and data visualization are popular, but what is the difference? And why are they so popular?

THE BRAIN LOVES IT

Infographics – also called information graphics – are popular in business life. Marketers predict that the use of infographics will increase even more as information society becomes the norm. Sociologists refer to humans in today’s society as “informavores”. We consume information and knowledge. In fact we are bombarded with information all the time.

174 NEWSPAPERS A DAY

The amount of information grow every minute. This is while users still have less time and are more distracted. We simply can’t consume more info in one day. Did you know that in average, we are exposed to information equivalent to 174 newspapers every day?

Thus, it needs to be quick. You must arouse the recipients curiosity – and he or she should be able to consume the message in one mouthful. And that is where you can use a good infographic.

60.000 TIMES FASTER THAN TEXT

Did you know that the brain processes visual information 60,000 times faster than text? A good infographic tells a story on one page. That way you can communicate a complex message in a simple manner.

INFOGRAPHIC VS. DATA VISUALIZATION

Infographic uses graphics with text to tell a story. Data visualization presents data in a visual way. Typically, infographics contains multiple data visualizations.

READ MORE ABOUT INFOGRAPHICS