ILLUSTRATIONSTORYTELLING

IMPROVE YOUR DEEP READING ABILITY

dybdelæsning-tegneserier-850x470-Levende-Streg

Comic books improve your deep reading ability. Recent neuroscientific research shows that comic books and graphic novels are talking to the brain in a particular way. A way that enhances and increases comprehension and retention. And big corporations  all over the world have become aware of this too.

That means that corporate comics are gaining foothold in the business world. Comic books and graphic novels are now used in product development, change management processes, pitches and advertisements. In a time where employees and customers are exposed to massive communicative noise every day, comic books can be one of the solutions.

GLOBAL PLAYERS ALREADY USE COMICS

Large global companies like Google, Zappos, Peugeot, Twitter and eBay are already using comics (corporate comic books). They use it both internally and externally as an active part of their communications. Comics are used for product development, employee and leadership development, advertising, customer service and customer guides.

COMIC BOOKS TRAIN YOUR BI-LATERATE BRAIN

Research shows that our brains change. This is because we don’t read that much on paper anymore. In order not to lose our capacity for depth reading, we must train our brains to be “bi-literacy” so we can control when to skim and when to deep read a text.

And Bill Kartalopoules (American comics guru) points out that comic books is a media that trains the bi-literacy brain. Because comics are created in such a way that they activate the part of the brain that reads up and down – and the part that jumps from branch to branch.

COLLEGES IN THE US USE COMIC BOOKS

In the US (during the last 10 years) lots of teachers have begun to advocate that text books in universities and in schools should be rewritten as comics. This is because it would enhance learning. For example you can check out the comic book “Atlas Black: Managing to Succeed” by Professor Jeremy Short, Tayla Bauer and Dave ketch, and “Bound by Law” by professors at Duke Law School.

NEW YORK TIMES – BEST SELLER LIST OF COMICS

Even the New York Times has seen the light and has created a Best Seller List of graphic novels / graphic novels. This is the “heavy” format of comics (they are as long as books).

Related posts

storytelling-levende-streg

Storytelling should be part of your strategy

Storytelling is an important part of your communication. Storytelling is one of the buzzwords of the time. But aren’t stories just for kids? No, in fact, most large businesses are […]

THE COLOR WHEEL – LEARN ABOUT THE COLORS

The color wheel and colors – isn’t it just for kids? No, colors are an essential part of our everyday lives. Did you know that we draw conclusions about color […]

DRAWINGS SPEAK TO YOUR BRAIN

Drawings speak to the brain! Did you know that the human brain uses “recognition” when it needs to understand something from the many impressions it gets bombarded with in a […]

LEARN HOW TO DRAW

Learn how to draw – and create a common ground for your employees. Drawing is even a global language. So one of the great benefits of communicating with images is […]

Facilitering-skabet-fællesskab-facilitation

FACILITATE A STRONG “WE”

Facilitate a feeling of team spirit. A shared narrative helps you create a sense of community around your strategy. Most companies have gradually come to the conclusion that long strategic […]

kropssprog-ansigtsmimik-levende-streg

BODY LANGUAGE AND FACIAL EXPRESSION

What does body language, facial features and corporate communication have to do with each other? And why should you even think about it in your business communication? Studies show that […]

visual-storytelling-levende-streg

VISUAL STORYTELLING IS THE FUTURE

Visual storytelling is the communication form of the future. Visual communication is booming and is entering a kind of golden age. Just look at social platforms like Youtube, Instagram and […]

VISUALIZE YOUR STRATEGY WITH CARTOONS

Cartoons are used internally and externally by companies. The films are used to visualize everything from company strategies, product development, user journeys, employee learning – and of course to external […]

GDPR-Levende-Streg

ANIMATION CAN SOLVE VIOLATION OF GDPR

Animation videos can solve your company’s challenges with violating GDPR rules. We have all read or heard about GDPR (General Data Protection Regulation) that EU introduced – and which came […]

vægmaleri-graffiti-levende-streg-mural

MURALS FOR YOUR COMPANY

Murals have become more and more trendy in recent years. And graffiti is no longer something you just look at the street. Graffiti has become art on par with paintings, […]

LIVE DRAWING AND GUERILLA MARKETING

Guerilla Marketing … What does it have to do with live drawing? At Levende Streg we often draw live at conferences, meetings, work shops and seminars or strategy sessions. Many companies […]

Levende-Streg-live-drawing-graphic-recording

LIVE DRAWING – DRAW YOUR SUCCESS

Live drawing – live illustrators in Denmark. There is a great need for artists and illustrators who can draw “live”. On Levende Streg we’re experiencing a huge demand for illustrators […]