RESEARCHVISUALIZATION

BIG DATA VISUALIZATION FOR MARKETING

Big data is one of the hottest marketing trends today. Big Data visualization give companies insight into customers behaviour online. It works by collecting consumer data using cookies.

WHAT IS BIG DATA?

Big data is the collection and processing of huge amounts of data. As technology evolved, the possibility of collecting users’ footprints on the web also increased. Hence companies process this data with great benefits.

BIG DATA VISUALIZATION

Companies produce huge amount of data each day. Furthermore they have to boil this data down to an understandable size. Big Data Visualization is great for that.

Visualization allows companies to present their data as a whole, for example as an illustration or infographic. Due to the focus on big data businesses can make decisions based on evidence based data.

NOT FOR MARKETING ONLY

Big data works for other purposes too. For example Nicholas Felton, the designer of Facebook’s Timeline, each year releases his Feltron Annual Report. The personal project maps out everything from his location, social behaviour to eating habits, and as a result, Nicholas presents his life in an easily understandable way.

WE VISUALIZE YOUR IDEAS

Levende Streg is a creative agency situated in Copenhagen. We help our customers visualize complex subjects while making them easy to understand and fun to watch.

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