RESEARCHSTORYTELLING

STORYTELLING – ARCHETYPES

When working with corporate storytelling we usually work with 6 archetypes of stories. Stories are not just a fluffy blur of hot air. Stories are an integral part of our everyday lives.

At the same time, stories pass on values, and they define what good and bad behavior is. Therefore storytelling is a socialization tool too. And stories give a good feel or picture of an organization, a family or a collaboration.

Storytelling in your business

Corporate communication usually means creating information filled with hard facts and numbers -distributed out and down in the company. But storytelling allows your recipient to really perceive what this data actually means for them. A good story can create resonance in your target audience.

Related: Why you should use storytelling your company

The different archetypes

There are different archetypes in corporate storytelling that allow you to get different types of messages communicated our or down in your organization. When you know the goal of your communication, you can decide on what kind of story you want to tell.

“Who are we?”

People need to know who you are as a person – and what company you work for, before they can trust you and your business.

“Why are we here?”

When people know you are in the game to sell an idea or product that will cost them money, time or resources – your information is already discredited and your recipient has a biased opinion about you. That’s why you tell this type of story.

“Learning”

Certain things in life are best learned from experience. But since you can not transport people to live through a certain experience for real – to understand and learn, the next best thing is to tell a story communicating your core message.

Your vision

Large projects and new strategies can be challenging to implement and structure – and they can soak the energy out of even the most outstanding team. Therefore, you should tell this kind of story to get the buy-in you need.

Values in action

Values are always subjective. You need to explain specifically how your values are expressed and comes to life in everyday life. So if you want to encourage your employees to be more customer oriented, you can illustrate and explain specifically what you want them to do.

I know what you think

In this type of story you divide your recipient’s secret thoughts or suspicions about you – and then remove their objections.

How to get started

It can be difficult to find out what type of story you need to tell. The best way to get started is to uncover the GOAL for your communication. What do you want to achieve with your communication?

We created this simple communication model to help you!

Related posts

Facilitation of vitual meetings

Remote graphic facilitation can spice up your virtual meetings and seminars. Virtual learning and digital communication are gaining momentum. But it can sometimes be difficult to know what to do […]

storytelling-levende-streg

Storytelling should be part of your strategy

Storytelling is an important part of your communication. Storytelling is one of the buzzwords of the time. But aren’t stories just for kids? No, in fact, most large businesses are […]

THE COLOR WHEEL – LEARN ABOUT THE COLORS

The color wheel and colors – isn’t it just for kids? No, colors are an essential part of our everyday lives. Did you know that we draw conclusions about color […]

DRAWINGS SPEAK TO YOUR BRAIN

Drawings speak to the brain! Did you know that the human brain uses “recognition” when it needs to understand something from the many impressions it gets bombarded with in a […]

LEARN HOW TO DRAW

Learn how to draw – and create a common ground for your employees. Drawing is even a global language. So one of the great benefits of communicating with images is […]

Facilitering-skabet-fællesskab-facilitation

FACILITATE A STRONG “WE”

Facilitate a feeling of team spirit. A shared narrative helps you create a sense of community around your strategy. Most companies have gradually come to the conclusion that long strategic […]

kropssprog-ansigtsmimik-levende-streg

BODY LANGUAGE AND FACIAL EXPRESSION

What does body language, facial features and corporate communication have to do with each other? And why should you even think about it in your business communication? Studies show that […]

visual-storytelling-levende-streg

VISUAL STORYTELLING IS THE FUTURE

Visual storytelling is the communication form of the future. Visual communication is booming and is entering a kind of golden age. Just look at social platforms like Youtube, Instagram and […]

VISUALIZE YOUR STRATEGY WITH CARTOONS

Cartoons are used internally and externally by companies. The films are used to visualize everything from company strategies, product development, user journeys, employee learning – and of course to external […]

GDPR-Levende-Streg

ANIMATION CAN SOLVE VIOLATION OF GDPR

Animation videos can solve your company’s challenges with violating GDPR rules. We have all read or heard about GDPR (General Data Protection Regulation) that EU introduced – and which came […]

vægmaleri-graffiti-levende-streg-mural

MURALS FOR YOUR COMPANY

Murals have become more and more trendy in recent years. And graffiti is no longer something you just look at the street. Graffiti has become art on par with paintings, […]

LIVE DRAWING AND GUERILLA MARKETING

Guerilla Marketing … What does it have to do with live drawing? At Levende Streg we often draw live at conferences, meetings, work shops and seminars or strategy sessions. Many companies […]