STORYTELLINGVISUALIZATION

VISUALIZE YOUR CORE STORY

A company’s core story or narrative is the story that explains a company’s eligibility. It’s the story of your company’s uniqueness  and what creates value for your organization.

I often work with customers who have strong ideas, visions and dreams of what their brand and business narrative should convey and stand for. But when it comes to communicating this story (both internally and externally), the content is confusing, ambiguous and inconsistent.

Why is the core story so difficult to convey?

But why is the core story so difficult to communicate? And why do the company’s employees not have the same experience of the story across your organization? Why do your employees not act appropriately in relation to the story?

visualize-your-vision-80-kernefortælling-levende-streg

Make others understand your vision

The answer is quite simple. Companies should visualize their narrative, thus putting the right pictures on the core story. Because otherwise people will not understand what you’re trying to tell them. Did you know that the human brain computes visual information 60,000 faster than reading text?

Related: Comics in corporate communication

A vision means just that — an image or future scenario of where you want to go. But do your employees and colleagues see the same picture as you describe?

You probably know the ancient Indian story of a group of blind men trying to describe an elephant. Each of the blind men feels different parts of the elephant. Therefore, their vision of the elephant does not match.

illustrationer til bog - elefant

An indifferent story

Most companies have a core story they like to tell anyone who’s listening. But all too often that narrative lacks essence, humor and purpose. And as it is often seen in corporate communication, the good pictures and memorable story elements are deleted out of the story. And so the story becomes indifferent and bland.

Invest time in your story

That’s why it’s important for companies to invest in developing a clear story. First, a clear core narrative creates a plan for and purpose of all your communication. Ideally, all your internal and external communication should be related to your core story – and gain value through that narrative.

Think customer-oriented

A core narrative usually takes the form of “who are we”-story or a “vision narrative”. It’s the story of your company, what you’re doing and who your employees are. But what’s your audience’s incentive to listen to you? What does your customer or employee gain from listening to you?

Therefore you should try to make your story more recipient-oriented. Why should someone give you their time? Try forming your story as a “why are we here?” story. Because in that way you get your audience more involved and interested.

Related: Storytelling archetypes

How to get started?

When you start creating your core story, it’s important to keep your audience in mind. Who are the? And what do you want them to feel after hearing your story? What do you want them to do?

  1. Who is your target audience?
  2. Why should anyone pay attention to your story?
  3. What is your goal with telling your story?

Related posts

kropssprog-ansigtsmimik-levende-streg

BODY LANGUAGE AND FACIAL EXPRESSION

What does body language, facial features and corporate communication have to do with each other? And why should you even think about it in your business communication? Studies show that […]

visual-storytelling-levende-streg

VISUAL STORYTELLING IS THE FUTURE

Visual storytelling is the communication form of the future. Visual communication is booming and is entering a kind of golden age. Just look at social platforms like Youtube, Instagram and […]

VISUALIZE YOUR STRATEGY WITH CARTOONS

Cartoons are used internally and externally by companies. The films are used to visualize everything from company strategies, product development, user journeys, employee learning – and of course to external […]

GDPR-Levende-Streg

ANIMATION CAN SOLVE VIOLATION OF GDPR

Animation videos can solve your company’s challenges with violating GDPR rules. We have all read or heard about GDPR (General Data Protection Regulation) that EU introduced – and which came […]

vægmaleri-graffiti-levende-streg-mural

MURALS FOR YOUR COMPANY

Murals have become more and more trendy in recent years. And graffiti is no longer something you just look at the street. Graffiti has become art on par with paintings, […]

LIVE DRAWING AND GUERILLA MARKETING

Guerilla Marketing … What does it have to do with live drawing? At Levende Streg we often draw live at conferences, meetings, work shops and seminars or strategy sessions. Many companies […]

Levende-Streg-live-drawing-graphic-recording

LIVE DRAWING – DRAW YOUR SUCCESS

Live drawing – live illustrators in Denmark. There is a great need for artists and illustrators who can draw “live”. On Levende Streg we’re experiencing a huge demand for illustrators […]

Tænker du Video SEO når du bruger video? SEO til din video er nøjagtigt lige så vigtigt for din video, som det er for din landing page. Hvis du ikke allerede nu tænker SEO ind i din eksterne videokommunikation, så er det på tide, at du starter nu. Youtube - en søgemaskine du ikke må overse Youtube er en søgemaskine, nøjagtig ligesom Google (og i øvrigt ejet af samme). Så det er helt afgørende, at du får uploadet dine videoer til søgemaskinen og får beskrevet dit indhold minutiøst ned til sekunder af indhold. For du har brug for, at dit videoindhold bliver søgbart - og kan findes af din målgruppe. Videoer er hot Der bliver set over 5 milliarder videoer om dagen på Youtube, og mediet har over 1,5 milliarder brugere om måneden. https://www.omnicoreagency.com/youtube-statistics/ Youtube er et af tidens vigtigste medier. Vloggers er ligesom kendisser nu om dage. Og børn og unge konsumere Youtube videoer, som aldrig før. Det er en platform i voldsom vækst, hvor brugerne sidder flere timer om dagen foran skærmen. Men bruger du Youtube platformen til dine virksomhedsvideoer? Og husker du at lave ordentlig SEO i din historiefortælling? Din målgruppe er på Youtube Alligevel overser langt de fleste virksomheder Youtube som del af både interne og eksterne kampagner. Youtube kan f.eks. være det helt rigtige medie at rekruttere nye medarbejdere på -eller lave playlister til intern læring. https://theundercoverrecruiter.com/use-youtube-recruitment/ Men Youtube er samtidig også den sociale kanal, hvor din målgruppe bare sidder og venter på at blive underholdt. I gennemsnit bruger din målgruppe ca. 40 minutter om dagen på Youtube. Og de skriger på indhold og gode videoer! Kan du nu se, hvorfor det er på tide at gøre brug af den største video-søgemaskine igennem historien? Ligesom Google Adwords - bare for video Men hvad har det med SEO og virksomhedshistorier at gøre? Det er i virkeligheden meget simpelt. Du skal opbygge din fortælling, så den adresserer forskellige keywords - nøjagtig ligesom i Google, når du laver SEO til dine webpages. Når din video så er uploadet til Youtube, skal du lave en minutiøs beskrivelse (ned til sekunder), som forklarer indholdet af din video. På den måde kan Youtube’s algoritmer finde de relevante keywords - og din video bliver søgbar. Og nu ikke noget med at snyde. Det handler om, at du beskriver dit indhold - så dine brugere og din målgruppe kan finde dit materiale. Playlister er vigtige Nu er du ved at fange, hvorfor du skal bruge Youtube, og hvorfor du skal bruge til på at beskrive dit indhold ned til sekunder. Men hvad med playlister. Hvorfor er de så vigtige. Playlister er den mest effektive måde at beholde dine viewer på din kanal på. Når man er igang med at se en af dine videoer, vil den næste video i din playliste automatisk blive foreslået. På den måde kan du guide din seer til at se det, du gerne vil have dem til. Og du kan give dem relateret indhold til det, de allerede ser. Kan du se pointen nu? Hvordan gør du? 1. Gå ind på Youtube og søg på din niche - eller det, der er relevant for dit indhold. På den måde kan du se, hvad der er populære søgeord på Youtube. 2. På samme måde kan du bruge forskellige Keyword værktøjer, så du finder de rigtige keywords, der skal med i din fortælling. 3. Derefter skal du opbygge din storyline, så det indeholder dine keywords. 4. Når du derefter laver din video, hvad enten det er animation eller live footage, har du de rigtige keywords indbygget i din historie. 5. Når din historie er oploadet til Youtube skal du lave en gennemgribende og gennemarbejdet beskrivelse af indholdet af din video - ned til handling på sekund-basis.

SEARCH ENGINE OPTIMISATION (SEO) FOR VIDEO?

SEO for your video is just as important to your video as it is for your landing page. If you do not already think about search engine optimization (SEO) in […]

Gentænk din CVI - rethink your visual identity

RETHINK YOUR CVI INTO AN ITERATIVE DESIGN PROCESS

Your company’s CVI – corporate visual identity – is an important building block for your company’s branding both outwardly and inwardly in your organization. But as such a corporate visual […]

logo-farver-colors-levende-streg

THE LOGO COLOR REVEALS YOUR BUSINESS!

Your logo is the most important part of your CVI, your company’s visual identity. And ideally, your logo will show the essence of your business. And here the color is […]

storytelling model comic book Levende Streg berettermodel

THE BEST STORYTELLING MODEL – WOW AND KAPOW YOUR RECEIVER!

The best storytelling model is essential to your business. One of the most unifying features of the human race is that we all crave good stories. We love hearing stories. […]

brand storytelling levende streg

BRAND STORYTELLING – CUDDLE-HORMONE WINS

Visual and emotional brand storytelling is a great way to get in contact with your audience. Because that’s the natural language of your customer’s or client’s brain. According to marketing […]