Comics are a hit in corporate communication. Did you know that it takes the brain longer to process text-based or verbal information compared to visual information?
Recent studies show that the human brain can compute, analyze and understand a picture seen in just 13 milliseconds. That means your brain is 60.000 times faster at processing visual information than read or spoken language. It explains why we sometimes have to read certain sentences up to eight times to really understand them.
Related: Improve your deep reading ability
You have 8 seconds
You generally have eight seconds to get your recipient interested in your communication. On social media we are down to 2-3 seconds!
In fact, people’s concentration and attention span have dived in recent years. This means that we humans currently have the attention span of a goldfish. That also means you must be sure of your message, and you must be sure that it is explained well visually.
25% of your brain capacity
25% of your brain capacity is constantly being used for processing visual information. This corresponds to approx. 20 billion neurons dedicated to analyzing visual information (out of the approximately 86 billion neurons, neurologists estimate the human brain contains.
Comics and cave paintings
In fact, the popularity of comics is not strange to us humans at all. Because it’s our “natural” way of communicating! Research shows that people have communicated visually for more than about 30,000 (through, among other things, cave paintings). In contrast, the different written languages are “only” about 3,700 years old.
Images and words
When you want to tell your company story, you basically have three options for your storytelling.
- Use words in the form of text (arbitrary symbols that take time to understand) or speech / sign language.
- You can use images (either still images or moving pictures / in sequence).
- Combine words and images.
And once you’ve read the above, it’s evident that living visual material is a must for your communication!
The color wheel and colors – isn’t it just for kids? No, colors are an essential part of our everyday lives. Did you know that we draw conclusions about color […]
Drawings speak to the brain! Did you know that the human brain uses “recognition” when it needs to understand something from the many impressions it gets bombarded with in a […]
Learn how to draw – and create a common ground for your employees. Drawing is even a global language. So one of the great benefits of communicating with images is […]
Facilitate a feeling of team spirit. A shared narrative helps you create a sense of community around your strategy. Most companies have gradually come to the conclusion that long strategic […]
What does body language, facial features and corporate communication have to do with each other? And why should you even think about it in your business communication? Studies show that […]
Visual storytelling is the communication form of the future. Visual communication is booming and is entering a kind of golden age. Just look at social platforms like Youtube, Instagram and […]
Cartoons are used internally and externally by companies. The films are used to visualize everything from company strategies, product development, user journeys, employee learning – and of course to external […]
Animation videos can solve your company’s challenges with violating GDPR rules. We have all read or heard about GDPR (General Data Protection Regulation) that EU introduced – and which came […]
Murals have become more and more trendy in recent years. And graffiti is no longer something you just look at the street. Graffiti has become art on par with paintings, […]
Guerilla Marketing … What does it have to do with live drawing? At Levende Streg we often draw live at conferences, meetings, work shops and seminars or strategy sessions. Many companies […]
Live drawing – live illustrators in Denmark. There is a great need for artists and illustrators who can draw “live”. On Levende Streg we’re experiencing a huge demand for illustrators […]
A company’s core story or narrative is the story that explains a company’s eligibility. It’s the story of your company’s uniqueness and what creates value for your organization. I often […]