ANIMATIONILLUSTRATIONSTORYTELLING

VISUAL STORYTELLING IS THE FUTURE

Visual storytelling is the communication form of the future. Visual communication is booming and is entering a kind of golden age. Just look at social platforms like Youtube, Instagram and Pinterest.

Did you know that the average user on Youtube watches at least 40 minutes of video a day. And more than 300 hours of video is uploaded to that platform every minute.

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Visual storytelling for corporations

Most companies have already become aware of visual storytelling as part of corporate communication (both in connection with change management, strategy rollout or as external advertising).

And the newest research also shows that storytelling is essential for communication when we need to change behaviors or change attitudes and beliefs. At the same time, it strengthens cooperation, trust and empathy.

Because your target group’s attention span becomes shorter and shorter. And it gets harder to catch your audience’s attention through the noise of all the other stories yelled aloud both internally in the corporation and externally.

Related: Brand storytelling – cuddle-hormone winns

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Strategic visualization

Noget af det allermest efterspurgte er f.eks. strategiske visualiseringer. Måske tænker du, hvad er en strategisk visualisering egentlig? I bund og grund er en strategisk visualisering en visuel fremstilling af din historie og budskab. Det kan altså både være en animationsfilm, en tegneserie, en speed drawing film, en infografik eller en kæmpe tegning tegnet live på dit event. Og Levende Streg kan hjælpe dig med alle disse visualiseringsformer.

At the moment for instance strategic visualizations are in high demand (and has been over the last five years). But what is a strategic visualization? Basically, a strategic visualization is a visual representation of your story and message. It can be told both an animation video, a cartoon, a speed drawing film, an infographic or a huge drawing drawn live at your event.

Related: Visualize your strategy with cartoons

Visual storytelling – what media to choose?

Som sagt kan visuel storytelling tage mange forskellige former. Fælles for dem er en sekventiel historiefortælling. Dvs. du faktisk kan fortælle din historie visuelt både med tegnefilm, video, animation, tegneserier, fotos eller lignende.

As mentioned, visual storytelling can take many different forms. Common for them all is a sequential storytelling. Ie You can actually tell your story visually both with cartoons, video, animation, cartoons, photos or the likes. However, you must be aware that the different types of media have different advantages.

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F.eks. egner animationsfilm sig godt til både sociale medier med højt tempo (som Facebook og Youtube) og intranet, hvorimod tegneserier egner sig godt til trykte medier, ipads og websites. For de forskellige storytelling typer har hver deres fordele formidlingsmæssigt. Så det er vigtigt, at du hele tiden holder dig for øje, hvad du gerne vil opnå med din visuelle kommunikation.

Eg. animation films are good for both social media with high tempo (like Facebook and Youtube) and intranet communication, whereas comics are well suited for printed media, ipads and websites. Because the different storytelling types each have their own advantages. So it is important that you constantly keep in mind what you want to achieve with your visual communication.

Related: Improve your deep-reading ability with comics

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