What does body language, facial features and corporate communication have to do with each other? And why should you even think about it in your business communication? Studies show that only 7% of your communication is bound in words! The remaining 93% is about pose, facial and tone of voice.

Communication is often non verbal

Normally corporate communication does not deal with or focus on facial expressions — nor pose and posture. But in reality, there should really be a focus on both facial expressions, body language and storytelling in all your communication. You can’t just rely on “the power of the word”. Because studies show that only 7% of your communication is bound in words! The remaining 93% is about pose, facial and tone of voice.

Body languages makes your audience feel safe

The human autonomic nervous system constantly decipher micro-expressions in other people. And we constantly look for danger signals in our surroundings. In fact, the decoding is so delicate that we can sense whether a message feels safe or we need to be on guard. Our brain is constantly trying to read between the lines.

Some people are incredibly good at capturing and understanding other people’s body language. In fact, the ability to understand facial expressions and posture is what has led us to survive evolutionally. As humans’ greatest enemies are no longer saber-headed, musk oxen or mammoths, but other humans – we all have become better at reading body language and facial expression.

Related: Brand storytelling – cuddle-hormone wins

Visualization with life and face expression

Most companies are also moving away from long mails, notes, Power Point presentations and leaders who do not communicate well live. And in trying to avoid the boring executive videos, more and more companies turn to the drawn media. Because with graphic facilitation, cartoons, animated videos and speed drawing videos, you can easily control your story.

Det handler nemlig om, at din modtager skal føle sig tryg – og om at han / hun skal føle noget, når du fortæller din historie. Og det skal du huske i alt lige fra change-management processer til strategi-møder, videregivelse af visioner såvel som i ekstern branding og kommunikation.

The important thing is that your recipient feels safe and comfortable – and that he / she should feel something when you tell your story. And you must remember this in everything from change-management processes to strategy meetings, the transmission of visions as well as in external branding and communication.

Related: Include micro expressions

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