RESEARCHSTORYTELLING

Storytelling should be part of your strategy

Storytelling is an important part of your communication. Storytelling is one of the buzzwords of the time. But aren’t stories just for kids?

No, in fact, most large businesses are also starting to actively use storytelling as part of their corporate communication. For instance in connection with change management, new business strategies or eg. as external advertising. And it’s no wonder companies are focussing on storytelling in their communication.

storytelling-levende-streg

Image from Pixabay 

Research shows that good stories evoke a strong neurological response in the human brain. When a story for instance ends happily the reward and feel center in our brain (the limbic system) triggers dopamine. And this simply makes us feel more hopeful and optimistic. Similarly, with a strategic narrative, which is especially effective in changing attitudes and behaviors.

Stories are essential

In fact, stories are an essential part of our human survival strategy. For more than 30,000 years we have been telling stories (first in the form of drawings and sequential storytelling) and later with words. Try for example to check out pictures from the amazing Chauvet cave in France. Although the drawings on the walls of the cave are more than 30,000 years old, they are amazingly well drawn and very realistic.

Chauvethorses

And stories are so ingrained in our reality and the world – that we often don’t consciously notice when people are really telling a story. Our brain relaxes and we let our otherwise very active logical defenses fall away.

Related: The best storytelling model

What about your own life’s narrative?

On Psychology Today you can read more about how we use storytelling to form, frame and understand ourselves and our lives. Because all people form our identity by integrating our life experiences into an internalized story that we constantly tell others – and ourselves. A kind of life narrative that combines our past, present and future into a coherent narrative. And this tale is constantly evolved and rewritten.

Related: Stories help you remember

The brain excludes what doesn’t fit into our story

But our own narrative can become limiting to ourselves and our development and growth. And when it comes to corporate communication many companies simply don’t understand their employees’ life narrative. In fact, employees’ self-narratives can even be in direct opposition to the new strategy communicated from management and downwards in the company. And then every change management initiative falls to the ground and meets resistance .

We all selectively notice or pay attention to the things that matter to us and our own story. We constantly notice things in our world that are relevant to our own story. And at the same time we simply ignore what doesn’t fit into our narrative.

And this is why storytelling plays an important role in the everyday lives of all people. And if you, as a company, can step in and make your story fit into the story of your employees, customers or stakeholders, then your communication is successful.

Related: Visual storytelling is the future

Related posts

Facilitation of vitual meetings

Remote graphic facilitation can spice up your virtual meetings and seminars. Virtual learning and digital communication are gaining momentum. But it can sometimes be difficult to know what to do […]

THE COLOR WHEEL – LEARN ABOUT THE COLORS

The color wheel and colors – isn’t it just for kids? No, colors are an essential part of our everyday lives. Did you know that we draw conclusions about color […]

DRAWINGS SPEAK TO YOUR BRAIN

Drawings speak to the brain! Did you know that the human brain uses “recognition” when it needs to understand something from the many impressions it gets bombarded with in a […]

LEARN HOW TO DRAW

Learn how to draw – and create a common ground for your employees. Drawing is even a global language. So one of the great benefits of communicating with images is […]

Facilitering-skabet-fællesskab-facilitation

FACILITATE A STRONG “WE”

Facilitate a feeling of team spirit. A shared narrative helps you create a sense of community around your strategy. Most companies have gradually come to the conclusion that long strategic […]

kropssprog-ansigtsmimik-levende-streg

BODY LANGUAGE AND FACIAL EXPRESSION

What does body language, facial features and corporate communication have to do with each other? And why should you even think about it in your business communication? Studies show that […]

visual-storytelling-levende-streg

VISUAL STORYTELLING IS THE FUTURE

Visual storytelling is the communication form of the future. Visual communication is booming and is entering a kind of golden age. Just look at social platforms like Youtube, Instagram and […]

VISUALIZE YOUR STRATEGY WITH CARTOONS

Cartoons are used internally and externally by companies. The films are used to visualize everything from company strategies, product development, user journeys, employee learning – and of course to external […]

GDPR-Levende-Streg

ANIMATION CAN SOLVE VIOLATION OF GDPR

Animation videos can solve your company’s challenges with violating GDPR rules. We have all read or heard about GDPR (General Data Protection Regulation) that EU introduced – and which came […]

vægmaleri-graffiti-levende-streg-mural

MURALS FOR YOUR COMPANY

Murals have become more and more trendy in recent years. And graffiti is no longer something you just look at the street. Graffiti has become art on par with paintings, […]

LIVE DRAWING AND GUERILLA MARKETING

Guerilla Marketing … What does it have to do with live drawing? At Levende Streg we often draw live at conferences, meetings, work shops and seminars or strategy sessions. Many companies […]

Levende-Streg-live-drawing-graphic-recording

LIVE DRAWING – DRAW YOUR SUCCESS

Live drawing – live illustrators in Denmark. There is a great need for artists and illustrators who can draw “live”. On Levende Streg we’re experiencing a huge demand for illustrators […]