SPEED DRAWING VIDEO
A speed drawing video is a video, where you see an illustrator draw live. Normally the footage in these videos is shown at a high speed. A speak is added explaining the content and the illustrations.
These videos are awesome for explaining complex stuff in a simple manner. You can use them for internal and external communication like strategies, implementation, presentation, instruction videos, commercials, explainer videos and much more.
MANY TYPES AND CONCEPTS
Speed drawing videos, pen and voice or illustration videos – what do we call these videos? They are also called whiteboard-animation, graphic recording videos, live drawing videos. It’s all about drawing on video.
Like these videos have many names, they can also be made in many different ways. We offer all kinds - from live recorded for computer made. What you should choose depends on the video's purpose, budget and internal approval processes in your company.
YOUR BRAIN LOVES IT!
Did you know that your brain processes visual information 60.000 times faster than it processes text? That’s really something!
Actually ¼ of your brain capacity is used for decoding visual messages and information all the time. It’s a built in feature in your brain. Awesome right?
For visual communication to be a success, one has to live up to the criteria about “comprehension”, “retention” and “appeal”. This means that your target audience has to understand the content you're presenting. They must be able to remember it afterwards – and for that to be possible your communication has to be appealing and give overview.
A well-produced speed drawing video meets the requirement of comprehension, retention and appeal. But it does so much more. Because when we see other people doing something – like drawing – our mirror neurons activate. Hence we can copy and understand what’s happening.
This creates a neural pathway in the brain and makes these videos very easy to remember. However, it is important to say that in order for the mirror neurons to be activated, the hands in the speed drawing videos must look real. Some types of software use hands that have clearly not drawn the content. Then the effect is not achieved.
It mainly cover infographics but also have very useful facts about visual storytelling in general. Book by Jason Lankow, Josh Ritchie, Ross Crooks: ”Infographics: The Poser of Visual Storytelling” (John Wiley & Sons, Inc.)
Super interesting TED talk about the brain and how it works related to visual communication.