ILLUSTRATED VIDEO ABOUT WASTEWATER
Illustrated video about wastewater in Denmark. This video is made in collaboration with BIOFOS and explains what wastewater is, where it is directed to and the challenges that are caused by wastewater.
The video is a speed drawing video, that’s when you see a hand drawing on the film and it’s all speeded up in time.
The video is only available in Danish.
BIOFOS is Denmark’s largest wastewater company. They treat the wastewater for 1.2 million inhabitants in the urban area of Copenhagen.
Speed drawing video
A speed drawing video or an illustrated video in which a hand draw (an illustrator drawing live) and then it’s all speeded up in time.
This means that a drawing that might take 25 minutes to draw in real life now takes a few seconds to draw. At the same time, there is an explanatory voice-over, which explains the video’s messages and content.
These types of videos are perfect to explain complex topics because they are fascinating to watch – and your recipient gets stuck because it’s exciting to watch.
A speed drawing video can be used in everything from external to internal communication, strategy implementation, presentations, promotional materials, instructional videos, TV commercials and much more.
Drawing activates the brain to learn
Did you know that your brain decodes visual information 60,000 times faster than text?
In fact, the vast majority of people (65 percent of us) are visual in our learning if one looks at ILS (Index of Learning Styles).
And did you know that 25 percent of your brain capacity is constantly being spent on decoding visual information in your environment? This is simply how your brain works. For the human brain is visual. And of course, you need to use that to your advantage when communicating.
Also read: Visual storytelling is the future
The brain loves video
We humans watch over 1 billion hours of YouTube videos a day.
It’s more than Netflix and Facebook videos combined. For many young people, Youtube is part of the daily update on what’s moving news.
And 6 out of 10 users prefer online video platforms to flow tv.
This of course makes speed drawing videos popular for mixed marketing purposes because they turn into short and precise informative stories that are easy to remember and retell.
See also: Danish cartoon for elementary school
