VISUALIZE YOUR CORE STORY
A company’s core story or narrative is the story that explains a company’s eligibility. It’s the story of your company’s uniqueness and what creates value for your organization. I often work with customers who have strong ideas, visions and dreams of what their brand and business narrative should convey and stand for. But when it […]
RETHINK YOUR CVI INTO AN ITERATIVE DESIGN PROCESS
Your company’s CVI – corporate visual identity – is an important building block for your company’s branding both outwardly and inwardly in your organization. But as such a corporate visual identity is a broad concept that is used and misused and often creates as much understanding as it creates confusion. And that’s because most often […]
THE LOGO COLOR REVEALS YOUR BUSINESS!
Your logo is the most important part of your CVI, your company’s visual identity. And ideally, your logo will show the essence of your business. And here the color is paramount. Though it may seem trivial to decide on color when getting your logo designed, the color is as important as the rest of the […]
SEE WHAT I MEAN – TALK IN PICTURES
Talk in pictures. If you want other people to understand your message or vision, your need to apply pictures to your words. People often ask me what the best way to communicate their vision is. How to make themselves be heard and understood with the least effort. And unless you’re the type of person who […]
7 EASY TIPS TO BOOST CREATIVITY
How do you boost creativity in just a few minutes? In the business world a creative mindset is an often sought-after characteristic. As a leader the ability to think outside the box is a necessity. But creative thinking is not always that simple. Some people fight hard to spark their imagination and innovative thinking. Many […]
MEETING ROOMS CAN BOOST YOUR INSPIRATION
Meetings can kill all the inspiration. Most of us spend a great deal of our working day in meetings. Studies show that managers spend about 35% of their working day at meetings. And for the top managers it looks even worse. They spend as much as half of their day in the meeting room! And […]
THE BENEFITS OF VISUALIZATION
The benefits of visualization are many! New research focuses on what sets winning top athletes apart from average athletes, or what defines the most skilled and top performing employees in a corporation. And the answer is actually quite simple. High performers visualize their goals and targets – every day! A great benefit of stating to […]
VISUALIZE YOUR BUSINESS STRATEGY
We all know what a business strategy is and why we need them, right? A business strategy is a company’s game plan for achieving its visions and strengthening the performance of the enterprise. But all too often top managers working on that game plan get lost in their own highfaluting frases and platitudes – and […]
HOW TO VISUALIZE SUCCESS
You need to visualize success! Maybe you’ve heard that frase before, but what does it mean? And how do you do it? Visualization is the ability to create images in your mind. The ability to use your imagination to create things you have or have not seen yet. Many of my clients have asked me: […]
THE ITERATIVE CREATIVE PROCESS
A good iterative creative process is the way to go. Time is money! But is this always true? Sometimes companies try to reduce cost by shortening the iterative creative process when creating communications for customers, employees or stakeholders. A lot of companies hope to cut corners and costs by shortening the iterative creative process. And it may work […]