Whiteboard animation

Make Complex Messages Simple and Memorable

Did you know the average human attention span is a mere 8 seconds—actually shorter than a goldfish?
 
In a crowded digital world, capturing your audience’s attention in a split second is vital. That is exactly why whiteboard animation remains one of the most effective and convincing strategic communication tools on the market.
 
From a traditional pen-to-paper video to a modern time-lapse video or graphic recording video, these visual storytelling formats ensure that your message sticks.
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Examples

What exactly is a whiteboard animation video?

It’s a live drawing video where you watch a hand sketch out the content on screen. The process is usually sped up into a time-lapse video and paired with a clear, explanatory voiceover.

The format has many names. You’ll often hear it called a speed drawing video, a whiteboard film, scribe videos, or just a classic hand-drawn film. Other common industry synonyms for the exact same style include an animation video, an illustration video, a pen and voice video, as well as pen-to-paper videos.

Why do speed drawing and hand-drawn videos work so effectively?

Put simply, your audience’s brain loves a well-produced speed drawing film.
 
Because the human brain processes visual information 60,000 times faster than pure text, this visual approach gains an enormous advantage in your strategic communication

Speed Drawing on Film (Drawn-on-Film Video)

Take a look at this example, where the speed drawing strokes are done in white—and layered directly over live video footage. Watching the hand-drawn strokes unfold on top of real-life imagery gives your message an extra dimension.
 
This works exceptionally well if you need to explain something truly complex. By doing so, your storytelling gains an added layer of clarity, ensuring your audience understands the core of your message.

Why are hand-drawn videos so highly effective?

Dopamine

Seeing a hand sketching in a live drawing video, our brains subconsciously try to predict the outcome. Once the artwork is revealed, the viewer gets a hit of dopamine—the brain’s ultimate signal for learning and retention.

Mirror neurons

Furthermore, it is crucial to feature real human hands in the video. Watching actual hands draw activates our mirror neurons and motor cortex. This means your message becomes deeply rooted and unforgettable.
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Scribe video - Improved Retention and Reduced Bounce Rates

The real-world effect of using speed drawing is undeniable:

  • You can lower your landing page bounce rate by up to 34%, as the engaging format keeps visitors on the page longer.
  • Audiences presented with text and visuals combined retain 65% of the information three days later—compared to a mere 10% from text alone.
  • A well-made whiteboard animation boosts overall message retention and memory by 15%.
  • Furthermore, viewers are 66% more likely to share scribe videos with their peers, friends, or clients.
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How to select the right whiteboard animation video company

When looking for the perfect partner among the numerous whiteboard animation video companies available, prioritizing quality and a structured, professional process is key.

As an experienced whiteboard animation video company, we understand that compelling storytelling, logical sequencing, and high visual quality are vital to properly activating your viewer’s mirror neurons.
 
We custom-design the content specifically for your brand, completely avoiding the use of generic stock illustrations.
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From Time-Lapse Videos to Blackboard Videos

Blackboard Video

Even though the core technique remains the same, the visual style can easily be tailored to fit your corporate visual identity.
 
A traditional whiteboard animation requires a professional studio setup to guarantee a seamless white background free of glare and unnatural shadows.
 
Alternatively, you can opt for a blackboard video, featuring crisp white strokes drawn on a black or dark gray background.

Time-Lapse Video: Make Complex Information Engaging in Record Time

Other well-known industry terms include time-lapse video and graphic recording video. Technically, these cover the exact same concept: capturing the viewer’s attention by illustrating ideas over time.
 
We specialize in creating real-time recaps and record them, so the audience can watch the artwork evolve, while virtual attendees can easily follow along online. We collaborate with expert videographers who specialize in shooting high-quality event recaps.

The Process Behind a Strong Animation Video

To be truly effective, an explainer video should be kept short and to the point—ideally clocking in at around 1 to 2 minutes.

Our production relies on a secure, 6-step process:
1. Storyline

We uncover the core of your message and define what you want to achieve with your visual content. Then, we develop the overarching concept.

Working closely with your internal experts, we draft a script and continuously incorporate stage directions to show the on-screen action.

We establish the perfect visual style and sketch the story, allowing you to experience the flow and content of the narrative early on.

We polish the artwork, apply colors, and produce a detailed storyboard for your team’s final sign-off.

This is where we bring the story, graphics, and illustrations to life. Keep in mind: once the actual animation phase begins, only minor adjustments can be accommodated to keep the project on budget.

During post-production, we finalize the files and deliver them in all the formats you require. After that, you are fully equipped to launch your campaign.

Are you ready to engage your audience with powerful visual storytelling?

 For companies and organizations that want to truly leverage the potential of a whiteboard animation, collaborating with a professional animation studio is the smart way to go.
 
As experts in speed drawing videos, explainer videos, animation, illustration, and storytelling, we can help you craft the ideal animated video perfectly matched to your specific needs and audience.
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Maria Prohazka

Creative Rockstar
(+45) 2818 8586
mp@levendestreg.dk

Marie Buus

Managing Partner
(+45) 2658 7434
mb@levendestreg.dk

FAQ about whiteboard animation

  • At its core, it is a short, captivating animation video featuring a hand drawing illustrations "live" on a white canvas, while a professional voiceover clearly explains your message.
     
    Because the process is usually sped up, the format is also widely known as a speed drawing video, a time-lapse video, or a hand-drawn explainer video.
  • The cost of a whiteboard animation is not fixed and varies from project to project. Pricing depends on several key factors, including the video's length, the volume of content, the number of illustrations, and the animation's overall complexity and difficulty (such as 2D vs. 3D).
     
    Additionally, professional voiceovers, sound effects, and background music all influence the final price.
    Reach out to Levende Streg to receive a customized quote for your whiteboard animation.
  • The human brain processes visual information 60,000 times faster than pure text.
    Watching a real hand sketch out illustrations on screen instantly triggers the brain's mirror neurons.
     
    Simultaneously, the brain releases dopamine—a crucial learning signal—when the viewer subconsciously tries to predict the drawing's final result.
     
    Known as "the drawing effect," this phenomenon ensures your audience retains up to 65% of the information, compared to a mere 10% from reading text alone.
  • To best retain viewer attention, we highly recommend keeping your whiteboard animation or explainer video between 1 and 2 minutes long.
     
    This timeframe allows you to efficiently introduce the audience's pain point, showcase your solution, and direct them toward a clear Call-to-Action.
  • Producing a professional animated video varies based on length and complexity, though it generally takes about 4 to 8 weeks from our initial kick-off meeting until you receive the final product.
     
    The entire journey relies on a proven 6-step process: storyline, script, sketches, storyboarding, production, and final delivery.
  • Absolutely. One of the primary benefits of an animated film or a scribe video is its unique ability to break down highly complex subjects and processes into easily understandable content.
     
    This format is widely used across various fields, including education, healthcare communication, tech products, strategy rollouts, and internal corporate communication.
  • Yes, definitely. By embedding an engaging animation video or a pen-to-paper video on your landing page, you keep visitors on your site longer. In fact, this visual approach has been proven to lower bounce rates by up to 34%.
    This serves as a strong indicator to search engines that your content is highly valuable.

Creativity that hits right in the heart

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+45 2818 8586

Levende Streg ApS
CVR: 35417168
Rahbeks Alle 21,
1801 Frederiksberg C

WRITE US

mb@levendesteg.dk

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