In close collaboration with Danske Bank Group Levende Streg created two videos explaining DynamicPay.
DynamicPay is an innovative digital service developed by Danske Bank targeted SMEs and their biggest customers.
A HELPING HAND TO SMALL BUSINESSES
Liquidity is crucial for SMEs. They need cash to pay expenses and grow. But their biggest customers often have long payment terms. That means that sometimes it can take months before payment is released.
In short, DynamicPay gives companies back the control of their own liquidity. DynamicPay is an online solution that offers the supplier early payment of invoices for a dynamic discount. The discount depends on when payment is required. The discount benefits the issuer of the invoice. Thus DynamicPay a fair solution for both parties.
THE TICKET TO THE RIDE
Both videos are targeted small and medium-sized enterprises. One the supplier of a product, while the other is targeted the buyer of this product.
The video explains the concept and is meant to motivate the target group to join.
DynamicPay gives companies the possibility to grow with funds that were before tied up in receivables. That is why we got the idea to build the story like a growth ride in which DynamicPay is the ticket to the ride.
DRAWN WITH A DARK BLUE LINE
The drawing style in the videos is business oriented without being too tight. This is due to the fact that the style needed to appeal to the largest corporations and the small and medium-sized businesses.
To give it a softer look, we used a dark blue instead of black – the same blue tone that’s the main color in the visual identity of DynamicPay.
Read more about DynamicPay.