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COMIC FOR DANISH AGRICULTURAL AUTHORITY

Comic for the Danish Agricultural Authority in Copenhagen. Levende Streg has had the pleasure of making a cartoon about health, school milk and fruit in Danish schools all over the country. The comic is part of a larger campaign at schools – targeted at students, teachers and parents.

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Comic about health and learning

The cartoon focuses on health and learning. It explains how to give students the best opportunity to have a good energy level throughout a day. So that both brain and body have surplus for playing and learning.

The small cartoon is primarily aimed at the smaller classes in primary school (0-6 class). The visual story is based on a style that supports visual guidelines from the EU — as well as visual guidelines from the Ministry of Agriculture (which is located in Copenhagen).

At the same time, the cartoon is supported by posters, web banners and the like, which are physically distributed at the various schools around Denmark.

Visual storytelling and “flat design”

The comic book (the sequential visual narrative) is made in “flat design”. This way it looks like a kind of computer game. The visual style is targeted a young audience used to navigating iPads and smartphones. It makes the illustrations easy to decode. So the story is easily understood and remembered immediately — taking advantage of comics as a medium.

The main characters of the graphic short story are composed in such a way that they seem appealing and interesting to look at for children aged 6-12.

Comic books are popular

The comic book genre has become more and more popular over the past five years – not just in Copenhagen and the metropolitan area – but throughout Denmark. Worldwide, the demand for comics is increasing as a communication medium.

Large global companies such as Google (th.), Zappos, Peugeot, Twitter and ebay already use corporate comic books both internally and externally as an active part of their communication and advertising.

Related: Comics in corporate communication