Levende Streg has made a business animation video in collaboration with Deloitte. The video is about the challenges that CFOs and CEOs have in relation to Performance Management.
The purpose was to communicate: “We understand your Performance Management problems – and we can help you!”. The video works as a teaser sent to customers before meetings.
ANIMATION VIDEO STYLE AND EXPRESSION
In collaboration with Deloitte specialists, we developed a style based on their request for a professional look, but at the same time a humorous style – without becoming “child-like”. The style is of course also adapted to fit Deloitte’s visual identity.
During the video the main character becomes more and more tired looking and worn out (shown in eyes and posture). The character has a slightly younger look than the target group, as people tend to identify themselves with people who are 10-15 years younger than them.
We chose to give the character a more international look. Thus he appeals to a broader audience.
SAME SPEAKER IN EVERY ROLL
To emphasize the humor the story, we had the idea to use the same speaker, all though the video contains several roles. The speaker instead changes his voice according to the character. The video also has subtitles to support understanding of the main message.
You can read more about Deloitte on their website.