Explainer Video Production That Makes Complex Ideas Simple
Simplify the complex
An explainer video turns something complicated into something clear, engaging and memorable.
In under two minutes you can introduce a product, walk through a process or tell your story — and have people actually remember it.
As a short, animated video, it grabs attention instantly and works wherever your audience is: your website, a campaign, a sales deck or an onboarding flow.
At Levende Streg we produce custom explainer videos that land your message with precision — built from scratch, never from templates.
What is an explainer video?
An explainer video is a short, animated video — usually 1–2 minutes — that explains a product, service, process or idea in a simple, engaging way.
It combines illustration, motion, voice-over and sound so viewers grasp the message fast. Explainer videos are used for marketing, sales, onboarding, education and internal communication.
Because they’re animated, they can show the abstract — data, software, workflows and future scenarios — that live-action footage simply can’t capture.
Explainer video vs. animated video — what's the difference?
People use the terms interchangeably, and the overlap is real. “Animated video” is the broad category — any video made with animation.
An “explainer video” is its most common commercial use: a short animated video built specifically to explain something and drive action. So every explainer video is an animated video, but not every animated video is an explainer.
At Levende Streg both come from the same craft — custom illustration and storytelling made from scratch.
Why explainer videos work for business
The human brain is built for images: molecular biologist John Medina describes the pictorial superiority effect — you’ll recall about 10% of information you hear three days later, but roughly 65% when it’s paired with a relevant image.
On top of that, 59% of senior executives say they’d rather watch a video than read text when both are on the same page. A clear explainer video keeps people on your page, builds credibility and moves them toward action.
Types of explainer video
Animation offers almost unlimited ways to visualize even the most abstract concepts. These are the explainer formats we produce most:
Animated (2D) explainer video
Characters and objects moving in a two-dimensional space — versatile, on-brand and perfect for clear storytelling with a personal touch.
Whiteboard explainer video
A drawing created in real time in front of the viewer, often at speed-drawing tempo — ideal for walking through a process step by step.
Explainer video
A fast-growing format that can be paired with a little AI-assisted production with our custom craft, so you get speed without losing a bespoke look.
Animated GIF
A short, looping animation without sound — perfect for social media, email and quick product highlights.
Motion graphics and comics
A creative way to tell a story with elements from the comic strip. Ideal for conveying complex concepts in an entertaining way.
What can you use an explainer video for?
An explainer video is a versatile tool with many applications:
- Product & SaaS – turn features and workflows into a story buyers understand fast
- App onboarding – show new users what to do and reduce drop-off
- Sales enablement – give your team one clear, consistent pitch to send and show
- Training & education – turn dense material into something people finish
- Healthcare – visualize treatments, pathways and patient information
- Internal communication – align teams across departments and borders
Our 6-step explainer video process
We follow a proven process that makes sure your explainer video communicates exactly what you intend:
1. Storyline
We define your message and goal. What’s your elevator pitch?
2. Script
We draft the script with stage directions and voice-over.
3. Sketches & style
we lock the style and sketch the story so flow and content are clear.
4. Storyboard
We ink, color and build a detailed storyboard for final approval.
5. Production
Illustration, graphics, story, voice-over and sound come to life.
6. Delivery
We prepare and deliver the files in every format you need.
Explainer video examples
More and more companies and organizations use explainer videos to make complex messages clear. A selection of our work:
For All.can, delivering sustainable healthcare solutions for everyone affected by cancer.
Here you can see a speed drawing video we made in collaboration with Primetime for Sundhed.dk.
For D4: a recurring character that builds shared understanding across the organization.
Cartoon characters create shared understanding
Animation for the healthcare sector
Watercolour animation about green roofs
3D ANIMATION CARTOON
Cartoon in Danish about learning
Animation about compensation for patients
Business animation about online election system
Drawn-on-film animation about Fehmarnbelt
ANIMATION VIDEO WITH SING-ALONG
CARTOON MOVIES ABOUT AI
Animated explainer video
Frame by frame animation as business video
ANIMATION VIDEO – SOCIAL ENTERPRISES
Animated videos and corporate communication
BUSINESS ANIMATION VIDEO ABOUT PERFORMANCE MANAGEMENT
DANISH CARTOON FOR SCHOOL CHILDREN
ANIMATED VIDEO ABOUT ONLINE PLATFORM
CARTOON AS PRESENTATION VIDEO
How much does an explainer video cost?
The cost of an explainer video depends on length, complexity and style — from a short, simple animation to a fully produced film with multiple scenes, voice-over and sound design.
That’s why we always provide a tailored quote rather than a fixed price, so you only pay for what your project actually needs.
Tell us about your message and audience, and we’ll come back with a concrete recommendation and an estimate.
Work with a professional explainer video company
To get the full value of an explainer video, the studio behind it matters.
At Levende Streg we are specialists in animation, illustration and storytelling that communicate your message clearly, creatively and precisely.
Since 2012 we have produced custom explainer videos that reach the audience and drive results. Every video is built uniquely — we never use templates or recycled illustrations, but develop everything from scratch, so your explainer video reflects your company and your brand.
Take the First Step Toward Clearer Communication
Let’s create an animation video that makes your message clear, engaging, and memorable.
Contact us today for a no-obligation consultation about your project.
FAQ — frequently asked questions
- What is an explainer video?
An explainer video is a short, animated video — usually 1–2 minutes — that explains a product, service or idea in a simple, engaging way. It combines illustration, motion, voice-over and sound, and is widely used for marketing, sales, onboarding and education.
- What's the difference between an explainer video and an animated video?
"Animated video" is the broad category — any video made with animation. An explainer video is the most common commercial type: a short animated video made specifically to explain something and drive action. Every explainer video is an animated video, but not every animated video is an explainer.
- How much does an explainer video cost?
The price depends on length, complexity and style. At Levende Streg you always get a tailored quote that matches your message and needs — contact us for a concrete estimate.
- How long should an explainer video be?
The ideal length is typically 1–2 minutes. That's enough to explain your message effectively without losing the viewer's attention.
- How do you make a good explainer video?
A good explainer video starts with a sharp message and script, then a clear visual style, storyboard, production and sound. Our 6-step process keeps every stage collaborative and predictable, from storyline to final delivery.
- What types of explainer video are there?
Common types include animated (2D) explainer videos, whiteboard explainer videos, motion graphics and 3D, AI explainer videos and animated GIFs. The right format depends on your message, audience and the style you want.
- How do I choose the right explainer video company?
Look for a studio that builds everything from scratch rather than reusing templates, has a transparent process, and can show relevant examples. Since 2012, Levende Streg has produced custom explainer videos with in-house production from script to finished film.
- Can you produce explainer videos in multiple languages?
Yes. Animation is a universal language, and we deliver your video with voice-over and text in multiple languages so it works across markets and cultures.