Explainer video
Turn complex messages into memorable stories
An explainer video is one of the most effective ways to share information with your customers and employees. It explains your product, service, or business idea in a clear and compelling way that stays memorable long after watching.
The brain remembers visuals
With an explainer video, you combine the best of all worlds and create a form of communication that engages, explains, and is remembered.
We remember 80% of what we see, 10% of what we hear, and 20% of what we read.
Remember 65% more
With an explainer video, you combine the best of all worlds and create a form of communication that engages, explains, and is remembered. By drawing on principles from animation video and corporate illustration, complex ideas are transformed into clear, visual stories that resonate with your audience.
Did you know that the average human attention span (8 seconds) is shorter than that of a goldfish (9 seconds)? That’s why it’s crucial to capture your audience’s attention fast. Explainer videos are designed to do exactly that.
Visual formats such as animation and illustration make it easier to simplify complex processes, create recognition, and keep viewers engaged long enough for the message to truly sink in.
What is an explainer video?
An explainer video is a short, precise, and engaging video that communicates your message visually. It typically lasts 1–2 minutes and focuses on:
Solving a problem for your target audience
Explaining why your solution is the right one
Guiding the viewer toward a clear call to action (CTA)
A great explainer video is tailored to your audience and produced with a quality that matches your brand or product.
Key Benefits of Explainer Videos
There are countless good reasons to share your message with an explainer video. But since we know your time is valuable, here are 5 key benefits:
1. Clarity
An explainer video turns complex topics into simple, clear messages that your audience understands instantly.
2. Cut your website bounce rate by as much as 34% with explainer videos
Explainer videos on landing pages lower bounce rates and keep visitors on your website longer.
3. Greater trust and credibility
High-quality website content is key to brand value. A professional explainer video builds trust and strengthens your credibility
4. Attract authentic leads
Explaining your message with an animated explainer video extends audience attention and keeps them engaged longer.
5. Communicating across cultures
Animated explainer videos are a universal language, understood across cultures and age groups.
In fact, 59% of executives prefer video to text on landing pages.
Types of explainer videoes
Animation unlocks endless ways to bring even the most abstract ideas to life. We create powerful animated explainer videos, including:
Animated explainer videoes
Animation offers unlimited possibilities to visualize even the most abstract concepts. With animated explainer videos, we can create:
2D Animation – Beautiful two-dimensional objects in motion
Tradigital Animation – A blend of 2D and 3D for greater depth
Motion Graphics – Engaging graphics that create the illusion of life and movement
Cut-out Animation – A flat style with characters moving like paper cutouts
Whiteboard / Speed drawing
A classic real-time drawing animation style—similar to the RS Animated or ‘Jørgen Clevin’ approach but sped up in time. Ideal for explainer videos that visualize processes and complex connections.
Live action combined with animated elements
By combining live-action video with animation, you can present both concrete details and abstract concepts in a clear and engaging way.
Explainer Video Production Process
Our explainer video production is built on a proven 6-step process:
1. Storyline
What’s your key message, and what do you want your explainer video to achieve? We help you shape a clear and powerful elevator pitch.
2. Manuscript
Together with you, we create a draft script that includes both stage directions and voice-over.
3. Visual Style & Sketches
We establish a clear visual style and create story sketches, so you can easily see the flow of your explainer video.
4. Storyboard
We refine the illustrations, add color, and develop a detailed storyboard that serves as the foundation for your final approval.
5. Production
We animate the illustrations, graphics, and story to bring your explainer video to life. Once production begins, only fine-tuning is possible in order to stay within budget.
6. Delivery
During post-production, we finalize your explainer video and deliver it in the exact formats you need for web, social media, or presentations.
You are in safe hands
“We dive deep into your business and solutions, so we can guide you effectively and deliver communication that truly makes an impact.”
How Explainer Videos Can Be Used
En explainer video kan bruges i mange forskellige sammenhænge:
- Marketing – Create awareness about your product or service
- Internal communication – Communicate across departments and borders
- Uddannelse – Undervis om komplekse koncepter
- Tech – Explain complex technological products
- Health – Showcase detailed medical processes and research
- Onboarding – Introduce new employees to the company’s processes
- Product launches – Present new products
Co-creation – partnering with Levende Streg
We place great emphasis on building a strong and close collaboration, because it always leads to better results. Working with us means:
Tailor-made content – With us, there are no stock assets or reused illustrations. Every video is developed from scratch.
Your unique look – You get characters, environments, and elements that reflect your business or brand.
Credible and human tone – We take communication seriously, ensuring your messages come across clearly.
Approval at every step – A safe, transparent process matters, which is why you approve each stage along the way.
FAQ
- Explainer Video Pricing
The cost of an explainer video depends on its length, complexity, and style. Our videos are affordable yet designed to deliver maximum impact and real value for your target audience.
- Explainer Video: How Long Does Production Take?
Most explainer videos take around 4–8 weeks from kickoff to completion, depending on the complexity and scope of the project.
- Explainer Video Length – What Works Best?
The ideal explainer video length is 1–2 minutes. It should solve a problem, explain why your solution works, and end with a clear call-to-action.
- Explainer Video Delivery Formats
Your explainer video is delivered in all standard formats, optimized for websites, social media, presentations, and even large-screen displays.
Start Your Journey to Better Communication
An explainer video isn’t just a video—it’s a powerful communication tool that transforms how you share your message.
Get in touch today for a free, no-obligation consultation and discover how visual storytelling can bring clarity to your communication.
