Understand and remember
Corporate illustration is one of the most important components of communication!
In an age where visual communication is becoming increasingly important, illustrations are a powerful tool for businesses. Illustrations can help make complex messages understandable, create a strong brand and engage the target audience in an effective way.
60.000 times faster
Did you know that your brain decodes visual information 60,000 times faster than e.g. text? In fact, your eyes contribute 85% of your knowledge and perception of the world.
An illustration is a visual representation used to explain or illuminate a topic, concept, or story.
Illustrations can vary from simple drawings to detailed graphics and are used on websites, in articles, in lectures and keynotes to support, explain and reinforce messages.
What is a business illustration?
Business illustration, or corporate illustration, refers to the use of illustrations in business.These illustrations can be used to explain complex concepts such as strategies or narratives.
Sometimes corporate illustrations become a bit bland, so it’s important to add some humor or emotion to the illustrations – as you see in this illustration. In this way, you can create resonance with your target audience.
You can also present data in a visual way, and create a unique visual identity for the company. Corporate illustrations can be used in everything from presentations and reports to marketing material and websites.
The Iterative Process - Illustrations for Companies
When we at Levende Streg create illustrations for companies, we follow an iterative process that ensures that the final result is accurate and engaging:
Illustrations for e-learning and education
Whether it’s internal training manuals, annual reports, company stories or product presentations, custom illustrations can make the content understandable, vivid and memorable.
Therefore, corporate illustrations play a crucial role in corporate communication, especially when it comes to conveying complex ideas, overviews and data in an engaging and understandable way.
Professional illustrations can also strengthen a company’s brand identity by incorporating the company’s colors, style and values, creating a consistent visual experience for readers.
By using illustrations, companies can break monotonous blocks of text and make their messages and stories visually appealing, increasing recipient engagement and information retention.
How to Find Your Corporate Illustration Style?
Finding the right corporate illustration style is about identifying the company’s visual language that reflects its values and messages.
Most often, corporate illustrations are based on the company’s CVI (corporate visual identity).
This may involve working with professional illustrators who can help develop a style that is both unique and recognizable. It is important that the style is consistent across all platforms to strengthen the brand identity.
What is process illustration?
Process illustration or process facilitation is a method for visualizing step-by-step processes or complex workflows.
By using pictures, drawings and graphics, processes can be made more understandable and easier to follow.
This can be particularly useful in strategic work, process work, training material, manuals and presentations, where it is important to communicate procedures, milestones and must-win battles clearly and precisely.
Process illustrations can also be used to create a customer journey map, narratives about strategies and development, product development and so on.
Live drawing and visualization help with problem solving by externalizing thoughts and visually mapping connections.
The visual work often reveals patterns, relationships and gaps that may not be as apparent through traditional verbal or text-based approaches.
Better communication
Corporate illustrations help convey complex ideas and concepts in an easy-to-understand way.
Pictures and drawings can communicate information faster and more effectively than text.
Emotional connection
Illustrations can create a stronger emotional connection with the audience.
They can be used to convey moods, feelings and values that resonate with customers.
Effective visual storytelling
Illustrations are excellent tools to support storytelling and corporate narratives.
They can be used to create narratives that engage and inform audiences in a visually appealing way.
Increased Commitment
Visual elements such as illustrations and graphics attract and retain attention better than plain text.
They can make the content more interesting and engaging for the target audience.
Strengthened Branding
Unique illustrations can contribute to creating a strong visual identity for the company.
A consistent illustration style can make the brand more recognizable and differentiate it from the competition.
Your recipient remembers visually
We remember visual content better than text.
Illustrations can help improve information retention, making it easier for your recipient to remember important messages.
New studies show that participants who read only text remember 10 percent of what they read after three days. Those who see text paired with images remember 65 percent of the information three days later.
Really, it is something that most people have always known – ever since we as children saw the late eminent illustrator Jørgen Clevín draw and tell stories on Danish television.
DOES YOUR TEAM LEARN TO DRAW?
Levende Streg also offers courses in Graphic Facilitation, where we teach you and your team to use drawing as a powerful tool for communication, process facilitation and idea development.
It can improve engagement in your meetings, promote problem solving and strengthen communication in your teams. Participants learn to draw ideas and processes. These skills are invaluable in any professional context where clear messaging and effective communication are key to success.
More and more companies make use of the facilitation of their processor – because it creates better communication.
Live drawing goes hand in hand with process facilitation, project management and business understanding. By integrating live drawing into your meetings, workshops and conferences, we work closely with your employees, managers, stakeholders and stakeholders.
We can also put together teams of facilitators and creative professionals to best support your processes in the company.
Live drawing can work individually or (in larger projects) be combined with other media and forms of communication such as: digital comics, print, visual facilitation, workshops, larger group work or animation films to roll out your strategy.
Our illustrators are masters at visualizing strategic content for companies in a wide range of industries. We are specialists in translating complex content into easy-to-understand visual information, which not only engages the participants but also ensures that the messages are remembered and understood clearly.
Levende Streg can help you tell your company’s messages and stories.
We are specialists in familiarizing ourselves with your core area and getting it translated into an easy-to-understand and interesting universe of drawings and animation.
Our business illustrations are used both internally and externally (on various intranets, websites, digital channels, TV screens, YouTube and so on).
Corporate illustration refers to the use of illustrations in corporate communications.
It includes everything from creating visual representations of complex concepts to strengthening the company's brand identity through unique and recognizable illustrations.
Illustrations help convey complex ideas in a simple and engaging way, strengthen brand identity, and increase audience engagement and information retention. They also make content more visually appealing, easier to understand, and easier to remember and share.
To find the right corporate illustration style, the company must collaborate with professional illustrators to develop a visual language that reflects the company's values and messages.
The starting point is the customer's CVI (corporate visual identity). Consistency across all communication platforms is essential to strengthen brand identity.
Business illustration is specifically aimed at business and is used to explain concepts, present data, develop products, and create a visual identity for the company. They are used in presentations, reports, marketing material and on websites.
Process illustration is a method for visualizing step-by-step processes or workflows. It makes complex procedures more understandable and easier to follow, and is particularly useful in strategy development, customer journeys, flow charts, internal communications, training materials, manuals and presentations.
Benefits include improved communication, increased engagement, strengthened branding, increased information retention, flexibility, emotional connection, increased visibility, and effective visual storytelling.
There are many different illustration styles, including flat illustrations, isometric illustrations, hand-drawn illustrations and vector illustrations. Each style can be adapted to the company's needs and visual identity.
You can contact Levende Streg by calling or writing to us directly.
We look forward to helping your company become more visual and effective in its communication.
© Levendestreg, 2023
