Corporate Illustration: Make Your Company Visual
Make complex messages clear
Illustration is at the core of Levende Streg. Everything we make starts with the drawn line, when complex messages need to be made simple, clear and easy to remember.
We create professional illustration and corporate illustration for businesses — used both internally and externally, on intranets and websites, in reports, presentations and marketing. Part of our visual communication.
What is an illustration?
An illustration is a visual representation used to explain or illuminate a topic, concept or story.
Illustrations range from simple drawings to detailed graphics and are used on websites, in articles, reports, talks and keynotes to support, explain and reinforce messages.
The strength of illustration is that it can show more than reality — also the future, visions and ideas that don’t yet exist.
What is corporate illustration and business illustration?
Corporate illustration — also called business illustration — is the use of illustrations in business. The illustrations explain complex concepts such as strategies and narratives, present data visually, and create a recognizable visual identity.
Broad reach - touch of humour
A good corporate illustration reaches a broad audience without causing offence, and often adds a touch of humour or emotion so it resonates with the target group.
It can be used in everything from presentations and reports to marketing material and websites.
Why illustrations work
We understand and remember messages better when we see them visualised. Two well-documented effects explain why:
- The drawing effect: turning information into a drawing produces markedly better memory than writing it down — even in free recall (Wammes, Meade & Fernandes, 2016).
- The doodling effect: in one study, participants who drew while listening remembered 29% more information than those who didn’t (Andrade, 2010).
At the same time, illustrations create an overview that makes content easier to grasp — and easier to share and act on.
Types of illustration
We create many different forms of illustration — the style depends on the purpose:
Comic / comic book:
Great for short messages, guidelines and storytelling — often with a humorous or engaging tone.
Pencil drawing:
Drawn with pencil on paper — or as a vector that looks hand-drawn.
Sketch:
A quick, loose illustration, ideal for future plans, ideas, storyboards and pitches.
Technical drawing:
Detailed illustrations for e.g. patent applications or product descriptions.
Storyboard:
Illustrations + text that tell the story behind a video.
Vector illustration:
Scalable without loss of quality (Bézier curves) — from web to large format.
How to find your corporate illustration style
Finding the right corporate illustration style is about capturing your company’s visual language — the one that reflects your values and messages. It usually starts from your CVI (corporate visual identity).
We develop a style that is both unique and recognizable, and keep it consistent across every platform, so it strengthens your brand identity rather than diluting it.
What is process illustration?
Process illustration — closely related to process facilitation — is a method for visualising step-by-step processes and complex workflows. Using pictures, drawings and graphics, procedures, milestones and must-win battles become easier to understand and follow. It’s especially useful in strategy work, customer journey maps, training material, manuals and presentations, where things need to be communicated clearly and precisely.
How it works — our process
When we create illustrations for companies, we work in an iterative process that ensures an accurate, engaging result:
1. Briefing:
We clarify your goals, messages and audience.
2. Sketching:
We make sketches and proposals for you to review.
3. Feedback:
You give feedback, we fine-tune.
4. Development:
We produce the final illustrations from the approved sketches.
5. Delivery:
You receive the finished illustrations in the formats you need, ready to use.
Your project could look like this
Companies and organisations use illustration to make the complex clear:
What does an illustration cost?
The price of an illustration depends on the type, level of detail, size and quantity. A simple illustration costs on average between DKK 1,000 and 4,000 + VAT.
If we need to familiarise ourselves with long strategy documents, or the job involves illustrations for films, posters or infographics, we prepare a tailored quote to fit the task.
Tell us about your project, and we’ll come back with a price — and a suggestion for the right type of illustration.
Do you need corporate illustration?
Levende Streg helps you tell your company’s messages and stories — we get to know your core area and translate it into an easy-to-understand, engaging universe of drawings and explainer video. Illustration can stand alone or be combined with strategic visualization, live drawing and comics.
FAQ — frequently asked questions
- What is corporate illustration?
Corporate illustration is the use of illustrations in corporate communication. It covers everything from creating visual representations of complex concepts to strengthening a company's brand identity through unique, recognizable illustrations.
- What is business illustration?
Business illustration is aimed at the corporate world and is used to explain concepts, present data, support product development and create a visual identity. It's used in presentations, reports, marketing material and on websites.
- What is process illustration?
Process illustration is a method for visualising step-by-step processes or workflows, so complex procedures become easier to understand and follow. It's especially useful in strategy development, customer journeys, flow charts, internal communication, training material and presentations.
- What does an illustration cost?
The price depends on the type, level of detail, content and size. There are many forms — strategy visualization, caricature, comic, pencil drawing, sketch and vector illustration. A simple illustration costs on average between DKK 1,000 and 4,000 + VAT. Contact us for a tailored quote.
- How long does it take to make an illustration?
A simple business illustration takes on average 1–2 days to complete, though the actual drawing time may be 3–6 hours. If we need to work through long strategy documents, or it involves illustrations for film, posters or infographics, it can take longer. If it's urgent, a rush fee applies.
- What types of illustration are there?
Many — including comics, pencil drawings, sketches, caricatures, technical drawings, storyboards and vector illustrations. We choose the type based on the purpose of the illustration.
- Why should companies use illustrations?
Illustrations convey complex ideas simply and engagingly, strengthen brand identity, and make content easier to understand, remember and share. Memory research points to the fact that we remember information better when we see it drawn (the drawing effect).
- How do you find your corporate illustration style?
Start from your CVI (corporate visual identity) and, together with a professional illustrator, develop a style that is unique and recognizable — and keep it consistent across every platform so it strengthens the brand.