RESEARCHVISUALIZATION

BIG DATA VISUALIZATION

The new black is big data and big data visualization. You’ve probably heard or read about it before. But what does it really mean?

BIG DATA

More and more people use the internet on a daily basis. Search engines, web shops and social media. It’s all part of our daily routines. People share huge amounts of data and we’re not just talking photos and status updates.

Every time we google a pair of shoes, buy a plane ticket or visit a website we leave digital fingerprints. As a result we leave huge amounts of data. Big data.

INTERNET OF THINGS

But it does not stop here. If you have your cell phone on you (and who doesn’t these days), and you go into a store, the company logs it. When you go by the library, or your local store it will be logged through your phone.

Wherever you are and have your phone with you, you are tracked and your habits are used as data. It’s called “The Internet of Things”.

YOU’RE BEING WATCHED

This means for example that people who want to start – let’s say a cafe – can find information about on which streets of the City is most used. And thus WHERE their new café should be open to get the most customers in the store. Smart isn’t it?

FINGERPRINTS TURNS INTO BIG DATA

When we use the internet we leave digital fingerprints or footprints, and we are potential customers or stakeholders. When we leave information on the web we create new opportunities for companies – without breaking any rules about data protection or privacy settings.

Imagine that you’ve just checked out plane tickets from United Airlines on the internet, but you didn’t buy anything. On that occasion this leaves cookies on your computer. Next time you visit the site, the tickets are now more expensive. Magic? No, just big data working against you.

BIG DATA – A GOLD MINE FOR COMPANIES

If a company look at both corporate data and big data, they access a gold mine of information. But big data is hotchpotch of information, and with all that data it can be difficult to spot trends.

BIG DATA VISUALIZATION = OVERVIEW OF DATA

Big data visualization help companies get an overview of all the data. Data visualization helps corporations to structure all this information, thus to understand it. This creates transparency in the data  – and help companies build their business decisions on evidence based data.

A GOOD DATA VISUALIZATION?

New studies show that visualizations are easy to understand and remember if human recognizable objects are incorporated. This means that photographs, images of people, cartoons, comics or logos help your brain remember and understand heavy chunks of data. But note, a bad visualization is PACKED with images and too much text. Just remember – “Less is more”.

LET US HELP WITH VISUALIZING YOUR DATA

Levende Streg is a creative agency situated in Copenhagen, Denmark. We help our customers visualize complex subjects while making them easy to understand and fun to watch.

READ MORE ABOUT VISUALIZATION

Related posts

THE COLOR WHEEL – LEARN ABOUT THE COLORS

The color wheel and colors – isn’t it just for kids? No, colors are an essential part of our everyday lives. Did you know that we draw conclusions about color […]

DRAWINGS SPEAK TO YOUR BRAIN

Drawings speak to the brain! Did you know that the human brain uses “recognition” when it needs to understand something from the many impressions it gets bombarded with in a […]

LEARN HOW TO DRAW

Learn how to draw – and create a common ground for your employees. Drawing is even a global language. So one of the great benefits of communicating with images is […]

Facilitering-skabet-fællesskab-facilitation

FACILITATE A STRONG “WE”

Facilitate a feeling of team spirit. A shared narrative helps you create a sense of community around your strategy. Most companies have gradually come to the conclusion that long strategic […]

kropssprog-ansigtsmimik-levende-streg

BODY LANGUAGE AND FACIAL EXPRESSION

What does body language, facial features and corporate communication have to do with each other? And why should you even think about it in your business communication? Studies show that […]

visual-storytelling-levende-streg

VISUAL STORYTELLING IS THE FUTURE

Visual storytelling is the communication form of the future. Visual communication is booming and is entering a kind of golden age. Just look at social platforms like Youtube, Instagram and […]

VISUALIZE YOUR STRATEGY WITH CARTOONS

Cartoons are used internally and externally by companies. The films are used to visualize everything from company strategies, product development, user journeys, employee learning – and of course to external […]

GDPR-Levende-Streg

ANIMATION CAN SOLVE VIOLATION OF GDPR

Animation videos can solve your company’s challenges with violating GDPR rules. We have all read or heard about GDPR (General Data Protection Regulation) that EU introduced – and which came […]

vægmaleri-graffiti-levende-streg-mural

MURALS FOR YOUR COMPANY

Murals have become more and more trendy in recent years. And graffiti is no longer something you just look at the street. Graffiti has become art on par with paintings, […]

LIVE DRAWING AND GUERILLA MARKETING

Guerilla Marketing … What does it have to do with live drawing? At Levende Streg we often draw live at conferences, meetings, work shops and seminars or strategy sessions. Many companies […]

Levende-Streg-live-drawing-graphic-recording

LIVE DRAWING – DRAW YOUR SUCCESS

Live drawing – live illustrators in Denmark. There is a great need for artists and illustrators who can draw “live”. On Levende Streg we’re experiencing a huge demand for illustrators […]

visualize-your-vision-80-kernefortælling-levende-streg

VISUALIZE YOUR CORE STORY

A company’s core story or narrative is the story that explains a company’s eligibility. It’s the story of your company’s uniqueness  and what creates value for your organization. I often […]